Search engine optimization (SEO) is a website promotion strategy, the goal of which is to get your site to appear at the top of search engine results under keywords or phrases appropriate to your business. For example, a site that sells CDs online will want to be found in major search engines such as Google, Yahoo, MSN, AltaVista and AOL under key phrases such as "online CDs," "buy CDs,"...
Ultimate Link Building Guide To SEO
One of the most important ingredients in a good SEO campaign is link building. It can also be one of the toughest. Searchengines can be a little tough on unethical link building strategies and if you add the growing use of ‘nofollow’ attributesto links, gaining quality links takes a lot of work. This list itemizes most of the link building opportunities available.10: Link Farm: Link farms...
Search Engine Optimization Tools
Search Engine Optimization can be a very frightening for a newcomer. There are many tools and resources to help you along with your search engine optimization adventure. It’s up to you to help you pick the right tools to make that adventure as smooth as possible. SEOmoz is a tool that has become an industry standard and highly recommended for audiences of all experience levels. SEOmoz will...
Create Your Own 404 Not Found Page
Does your 404 Not Found page help your visitors or irritate them? You will undoubtedly come across unhappy visitors to your website from time to time. It’s a part of business. And 404 Not Found pages are supposed to help visitors who couldn’t find the web page that they were hoping to find. You don’t want your 404 Not Found page just being a blank page or some useless error message that...
Why Error Pages Should be Customized
Customizing your error pages is a great way to ensure that your customers know that your website is still around and is merely offline for one reason or another. The fact is that the Internet is a here today gone tomorrow world and when a site is offline, people more often than not, expect the worse.Customize your error pages…they should be short and informative. You don’t need much in your...
Is A 404 Error Page Necessary?
We’ve been conditioned to include 404 error pages on all our websites. But is it necessary? I’ve got a friend who says no.This friend of mine has been a friend for awhile now. He’s also an search engine optimization expert who’s been doing business online, I think, since before the Arpanet. He probably knows which end is up. At any rate, this friend - I’ll call him Al Gore (but it’s not...
What is Search Engine Marketing
The practice of marketing , advertising & Optimizing a website in search engines is referred to Search Engine Marketing.SEM methods includeSearch Engine Optimization (or SEO)Paid PlacementPaid InclusionSearch Engine OptimizationIt is process of improving quality traffic to a web site from search engines organic search results.Search engine’s don’t see pages the same way we doe, there’s...
Introducing SEO Ranking Factors
What will make me top? Or more precisely “What are the factors that determine my position in the natural listings for a specific keyphrase and what is their relative importance?”Wow! Those are the questions that everyone involved in SEO, from clients to agencies, wants and needs to know. So let’s work through some answers.Unfortunately, the number of people who can definitively answer these...
Types Of Search Engine Marketing
Two different SEM disciplines have developed to help organizations achieve visibility…1. Search engine optimization (SEO)SEO is aimed at achieving the highest position practically possible in the organic listings on the search engine results pages. To do this you need to define a list of keyphrases to work with.In Google, Yahoo! and MSN Search, the natural listings are on the left as shown...
Methods of Indexing
There are two important methods of indexing used in web database creation - full-textand human.Full-Text IndexingAs its name implies, full-text indexing is where every word on the page is put into a database for searching. Alta Vista, Google, Infoseek, Excite are examples of full-text databases. Full-text indexing will help you find every...
Search Engine Optimization - Basics - Domain Name Basic Seo tips
Basic Seo tipsDomain Name : Seo optimization starts right from the domain name booking. Believe it or not your domain name has a large amount to do with your ranking in Google.Using a keyword in the domain name is only helpful if you separate the words with hyphens. General speculation is that too many hyphens might trigger a trust issue with the domain, so more than one or two hyphens is...
Advantages & Dis Advantages of SEO and SEM
Few would argue that SEO is potentially the most important search marketing approach for marketers since most searchers click on the natural listings.Indeed, research shows that some searchers NEVER click on the sponsored listings. Others still don’t realise these links are paid-for.Generally, the 80:20 rule holds true with 80% of the clicks on natural listings and 20% of the clicks on the...
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