Read more about : http://digital-marketing-contest.blogspot.com/
Read more about : http://digital-marketing-contest.blogspot.com/
SEMPO Hyderabad Meetup is a day long event aimed at bringing together the best minds from the Digital Marketing space to talk about online advertising, including optimization and marketing issues. This event will feature a few technical sessions and a panel discussion, and aims to explore the present state and evolution of Digital Marketing and Optimization.
When & Where?
The event is scheduled on the 19th of April 2012 in Hyderabad, and will be held in Cognizant Hyderabad.
Cognizant Technology Solutions,
4th Floor, Phase 2, DLF Towers,
For more details, please contact Venkat Reddy (0 98482 92850)
Who is organizing ths meetup?
This meetup is organized by SEMPO India Chapter.
SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. SEMPO provides a foundation for industry growth by building stronger relationships, fostering awareness, providing education, promoting the industry. SEMPO also encourages generating research, and creating a better understanding of search and its role in marketing.
SEMPO’s activities are primarily centered on Education and Awareness. To support its educational mission, SEMPO offers an extensive library of resources, research and articles. SEMPO caters to outreach activities such as Webinars and local education/networking events facilitating its education mission. To drive Awareness of the value of search and digital marketing, and how to maximize its potential in a marketing mix, SEMPO funds outreach activities, events, and press. SEMPO’s research studies help to quantify the value of Search Marketing and track the industry trends.
Speakers & Agenda
SEMPO Hyderabad 2012 will feature knowledgeable and awe-inspiring speakers who are thought leaders in their respective industries.In addition the event will also have eminent speakers to address wide variety of topics on digital marketing. The enlightening speechs will include message on: how to improve the effectiveness of your website, advertising opportunities, social search, reputation management and industry trends.
Cost – SEMPO Hyderabad 2012
Free entry for SEMPO.org members.
For non-members, Rs.400 per person. It’s a door donation to meet the expenses towards lunch and logistics.
For more details – visit SEMPO Hyderabad website - http://www.sempo.in/hyderabad2012
He points to an article from Adrian Kinderis, CEO of ARI Registry Services (described as “a top-level domain specialist”), which claims that the new top-level domains will “trump .com in Google search results”. Kinderis writes:
Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will. I’ve been researching this topic since development of the new TLD program first began (around 6 years ago) and have closely followed the opinions of the many search industry experts who have taken a great deal of interest in the introduction of these new domains and the impact they will have.
The more I research, the more I have no doubt that a new TLD address will trump its .com equivalent.
Followers of Cutts may have some doubt. Here’s what he said about it on Google+:
Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.
In the comments on Matt’s post, one reader suggested that Google doesn’t rank good content, but ranks popular content. Matt responded to that, pointing to a post we did on a video where he discussed porn sites and PageRank.
The company said that the GetMo initiative aims to provide webmasters and developers with tools for optimizing sites to run on mobile browsers. Based on Google's HowToGoMo U.S. effort, GetMo offers testing materials, developer guides and case studies designed to help businesses optimise their sites for mobile handsets.
The initiative will also aim to help businesses locate and team up with third-party developers who specialize in building mobile sites.
The company said that the campaign is being launched in what has become a booming market for smartphone handsets in the UK. Google noted that mobile searches have grown by 400 percent over the last two years, with 84 percent of UK users claiming to have looked up local information on their phones.
Meanwhile, businesses have been unable to keep up with the demand and offer sites properly suited for mobile browsers, according to Google.
"As the smartphone explosion continues, more consumers are looking to engage with brands by searching for them on their mobile phone," said Ian Carrington, Google's head of European mobile advertising. "Yet the majority of businesses don't have mobile sites or a mobile strategy for connecting with them."
The launch of the GetMo campaign also comes as Google looks to boost its own share of the mobile browser market in the UK. Recent analyst reports have shown that Google's Android platform has been increasing its market share in both the handset and tablet fields.
Digital Marketing is the new era in the world of marketing in 2012. The world is going digital, be it online, mobile or laptops and businesses are making all the efforts to reach people through one of these mediums to become successful.
This has made our organization have a Digital marketing contest 2012 to create awareness amongst people who are called as digital marketers or online marketers. This contest has not only created buzz but also we can know about other forms of digital marketing apart from marketing online. Read more
I still haven’t been into the doctor to be formally diagnosed, but – all these years later – I’m convinced that there’s some truth to this (the people I work with - and my wife - would agree). And, based upon the many SEOs that I’ve talked to about this subject matter, I would say that the vast majority of SEOs believe they, too, “suffer” from ADD.
If you’re not too sure, or if you’re not familiar with some of the symptoms of Adult ADD, check out these symptoms, from Helpguide:
Trouble concentrating/staying focused – easily distracted; trouble completing tasks.
Hyperfocus – When you ARE into a subject, you are really into it; you lose track of time.
Disorganized / forgetful.
Impulsive – Have addictive tendencies (know any SEOs who smoke?).
Emotional difficulties – don’t deal well with frustrations.
Hyperactivity / restlessness – “racing” thoughts.
Why SEOs Have Symptoms of ADD
Today’s SEO is being asked to do a lot. To me, it’s no wonder that there’s some ADD.
A good SEO nowadays is:
A sound copywriter.
An analytics expert.
A usability consultant.
A PR genius.
A social networker who is strategic in their approach yet can mind the details to execute and actually “do some work”.
Chances are, you’re not going to find all of these attributes (at least not to the degree that you might want them) within one person. And, even if you do happen to find someone who has all of these qualities, they could – quite possibly – have ADD. Knowing that, understand that the qualities that make them “good SEOs” (inquisitive minds) can also lead to these folks drifting, following the trail, only to forget what they’re trying to accomplish.
SEO Tools to Get Organized & Get Work Done
When I originally wrote about this, there weren't many (any?) solid enterprise-level SEO management platforms on the market. My original self-evaluation taught me that SEO needs to be managed properly to ensure that good ideas and thoughts are put into actionable recommendations and completed by deadlines:
Is your company serious about process improvement and project management?
Do you formally document your entire process and implement this into robust project management software?
Today, there are many tools available to help folks organize their SEO work, so that ideas result in action items which (hopefully) result in results. I won’t go so far as to endorse any particular company, but here are a few that have been on my radar:
Other tools might fall into this category (and if so, feel free to add them to the comments, below), but these are just a few that might be worth your consideration.
The idea here is that there are tools available now that didn’t exist before. This goes to show just how far search engine optimization has come.
SEO tools help us to be accountable to our clients/companies and earn SEO marketing dollars, where we may have struggled justifying the expenses, previously, for lack of transparency in what we do, lack of understanding as to what the value proposition is currently, or what the opportunity value could be.
What you’ll find in many of these tools is an integration of analytics, and an associated “cost per click” value (that is to say, “if you bought this organic traffic via AdWords, it would have cost you X” or “the potential value of traffic, if you earn positioning for this keyword is X”). While the CXOs may never really understand SEO, they will always understand “value” and “potential value”.
When you can break that down into further transparency, the purse strings should open up. When SEO is no longer a black box, but rather something that can be digested and understood, people will spend money.
One of the most sought after features in Google Webmaster Tools was to easily give third-party people access to your Google Webmaster Tools account without giving over your own username and password and without giving them full control of your site.
Google has finally satisfied this request by adding user administration to Google Webmaster Tools.
Now, site owners, who are defined as an owner if they go through the verification process in Google Webmaster Tools, can add access for others without making them go through the verification process. The access granted is either “owner,” “full” or “restricted” access.
Owner Access – Anyone who has verified the site in Webmaster Tools. This enabled them to add users via the user administration, delete sites, and more super controls.
Full Access – Granting a user “Full” permission means that they will be able to view all data and take most actions, such as changing site settings or demoting sitelinks.
Restricted Access – When a user’s permission is set to “Restricted” they will only have access to view most data, and can take some actions such as using Fetch as Googlebot and configuring message forwarding for their account.
You can add users either on the overview page where it says “manage site” and then by clicking on “Add or remove users” or under the “site configuration” section where it says “user administration.”
Google will introduce SSL encryption on Google’s local domains over the “next few weeks.” At launch in October, Google encrypted search only affected google.com. Now that will expand to other localized Google domains (e.g., www.google.com.au, www.google.co.in/, www.google.co.uk), though Google’s brief announcement lacked any timeline specifics.
While Google touts the increased privacy and security of encrypting search queries and search results pages via HTTPs by default, it must be noted that Google’s advertisers still can gain access to search term referrer data. Encrypted search is available on Google’s local domains, but it’s not enabled by default.
Encrypted search paved the way for the launch of Google’s Search Plus Your World, as Google aimed to protect the privacy of users in preparation of an increased emphasis on personalized search results. One month prior to the debut of encrypted search, researchers showed how attackers could gain access to the search history and contact information of Google users using the Firesheep extension.
The arrival of secure search also brought “not provided” keyword traffic data in Google Analytics into the spotlight. While initially encrypted search was supposed to only affect searches in the “single-digit percentages”, some sites that rely more on organic traffic from Google have seen upwards of 20 percent of keywords reported in Google Analytics as "(not provided)".
Several Search Engine Watch columns have addressed what search marketers can do with less available search data. Below are links to a few offering advice for the post-SSL world.
The worst thing you can do (other than to have no description at all) is to use one provided by the manufacturer to all of their retailers. Canned copy on multiple sites doesn’t impress the ranking algorithms, and often you can improve upon cookie-cutter descriptions for real customers, too.
Writing your own product descriptions can be time-consuming, but the benefit is substantial. You might also consider hiring a copywriter to handle the bulk of the work, and rely on his or her professional writing background.
Writing Descriptions for SEO
- From an SEO perspective, try to write descriptions that are at least 250 words in length; this gives search engines something to chew on. E-commerce sites are full of navigation links, images, multiple calls-to-action, and other elements that aren’t textual content. It’s important to include enough words in your description to balance the other elements on the page.
- Identify your keywords through careful research, and try to include their variations within the product description. It’s ok to repeat the name of the product within the description body, too. But be careful not to keyword-stuff. As with any site, keyword-stuffing looks unnatural to search engines, and it’s not people-friendly either.
- Utilize your product descriptions to boost your internal linking strategy. Try to include links to related products or categories within the actual description. The contextual benefits of having links within paragraphs of text outweigh simply linking to related products or categories in a list that’s separate from the descriptions. When you link to other pages, use keywords that are beneficial to the page you’re linking to.
Making Descriptions Useful for Customers
- Take a tip from bloggers – avoid using one long paragraph after another when writing your descriptions. Vary the content and make it easily scannable by using sub-headers and bulleted or numbered lists. This helps your description from feeling too dense and overwhelming for your visitors.
- Include the item’s basics: color, dimensions, and material are useful for many products. Other products have their own detailed features that are helpful to shoppers. For example, a computer’s description should list the number and types of connections it has. A used car’s description might include its mileage, maintenance history, engine type, and condition.
- Don’t only describe the features of your products. Also outline the benefits that the product will provide to the customer. How will it make her feel? What can she do with the product? Does it provide a sense of security, or a sense of status?
- Mention any prerequisites needed to use the product. If it extends another product, make that clear, and also link to the “base” prouct if you sell it. List any batteries it might need. If the owner of the item needs to be of a certain age or to have a particular skill level, mention that too.
- A final source to tap is your customer service department. If they receive frequent questions about a certain product, find out what those are and include the answers within the product description.
By the time you’ve addressed the issues in both of these lists, you should have a product description that will be beneficial to your customers and to the search engines – which means a boost to your bottom line. So if you’re currently using canned or too-short descriptions, consider taking time to write custom descriptions to improve your business.
Google's homepage has always been simple and uncluttered. Those who wanted to customize the homepage with gadgets and themes had to switch to iGoogle, the personalized Google homepage. Lately, Google's homepage has changed a lot: the search box is bigger, there's a fade-in animation and a new logo, doodles are more interactive.
Inspired by Ask.com's themes and Bing's wallpapers, Google will allow users to add a background image to the Google homepage. "We're introducing a new feature that brings a whole new level of personalization to Google by letting you add a favorite photo or image to the background of the Google homepage. You can choose a photo from your computer, your own Picasa Web Album or a public gallery hosted by Picasa which includes a selection of beautiful photos," explains Marissa Mayer.
Google says that the new feature will be gradually released in the US and it will soon be available outside US. A lot of people use Google as their homepage and many would like to customize the homepage. I'm not sure it's a good idea to add visual clutter to the Google homepage and to make it load slower, but iGoogle, Bing and Ask.com have a lot of happy users.
This is useful, because you don’t have to remember or bookmark anything. If you love “Chicken sandwhich” and search for “sandwhich recipes” on Google, chances are that you will see the relevant results which were starred some weeks ago. The starred results also sync with Google Bookmarks and if you use Google toolbar, you can quickly star items from the toolbar button.
I think Searchwiki and Starred items are good ways to organize personalized results but the latter is much smooth and easy to use. If the content is good, a user may not like to change the order of search results. Instead, he is more likely to bookmark the link for future refrence, which is why “Starred items” have replaced the Searchwiki feature. Searchwiki fans need not worry as all the Searchwiki edits are preserved in their Google account. Please note that “Starred results” are available only when you are signed in to your Google account.
1. Website analysis
2. Keyword Research
3. Adding Emphasis with Header Tags
4. Adding Emphasis with Tail Tags
5. Bold, Italic effect to main keywords
7. Competition Analysis
8. CSS Validation
9. Google Base Feeds
10. H Tags Optimization (Eg: H1, H2, H3)
11. Header Tag Optimization
12. HTML Code Clean Up & Optimization
13. Image & Hyperlink Optimization
14. In depth site Analysis
15. Link Validation
16. Meta Description Tags Optimization
17. Meta Keywords Tags Optimization
18. Navigation & Design Optimization
19. PR Sculpting
20. Robots.txt Optimization
21. Text Modification Tags Optimization
22. Title Tag Optimization
23. URL Rewrite
24. W3C Validation
25. Working on HTML Source Code
26. Link Development
27. Authoritative Submissions
28. Broken Links Checking
29. Directory Submissions
30. Extraction of Site Url’s ( Link Level Depth)
31. Internal Link Structuring
32. Link Building ( Link Bait )
33. Manual Link Request to Related Sites
34. One way link (PR4 or Greater)
35. Site Back-links count
36. Local Search Engine Optimization
37. Custom Review Submission
38. h card Integration
39. Local Search Engine Submission
40. Testimonial Submission
41. Updating pages for local searches
42. Website Usability & Conversion
43. Being Webmaster Tools account setup & monitoring
44. Google Webmaster Tools account setup & monitoring
45. Installing Usability Tools on Website
46. Monthly Website Conversion Tracking
47. Optimization for Multiple Browsers
48. Article Submission
49. Blog Comment on Relevant Blogs
50. Blog Designing for the website
51. Blog Submission
52. Classified submission
53. Creating Promotional pages on hubpages, squidoo, etc
54. Face Book Twitter Marketing
55. Integration of page bookmarking tools
56. Integration of page sharing tools
57. Paid Submission
58. Photo Sharing
59. PPT Submission
60. Press Release
61. Product Indexing on Google Base
62. Rss Feeds
63. Social Bookmarking
64. Video Submission
65. Content Writing & Optimization
66. Article Writing
67. Blog Writing
68. Content Modification
69. Press Release Writing
70. Thematically Optimization of content pages
71. Website content writing through Latent Semantic Indexing
72. Website Spell Check
73. XML Site Map Creation & Submission
74. SE Saturation Checking ( Google, Yahoo & Bing)
75. Log file analysis
76. Google, Yahoo & Bing Site Map Creation
77. Google Analytics Funnel Creation
78. Google Analytics Account Setup
79. Deep Indexing Recommendations
80. Checking server response code for each URL
81. Check Search Engine Road Blocks
82. Check PR of each url
For those who are not sure about keyword density and how search engines for its classification structure, configure I explained. Keyword density is the total number of times the keywords appears in the contents of the Web site, including images, text and hyperlinks ALT tag. I'll explain each of you so you better understanding of the principles. Keyword density is measured simple mathematical formulas used to configure your ratio of keyword density.
Configure your keyword density ratio take rate, displaying the keyword in the content on the Web site you divide by the total number of words and is keyword density. I you quick example keyword marketing: example: keyword "marketing-47 occurrences in the text on the Web site and if you 315 words on the Web site of your keyword density ratio is 15%.
The keyword density, the biggest impact naturally above the best ranking search engines received by you. Becareful, will not repeat the same keywords or phrases in the keyword density increase. The Web site may ultimately as broken record.