Google Analytics Certified Professional in India | GAIQ Exam 2012

Successfully completed the Google analytics Individual Qualification Exam. Here is the screenshot Jan 2012 .

How to Optimizing Product Descriptions on E-Commerce Sites

To run a successful e-commerce site, you need to focus on two kinds of audiences – humans and search engines. One of the most effective ways to influence both audiences is with your product descriptions. Fortunately, it is possible to write great product descriptions that appeal to real customers and to search engines at the same time.

The worst thing you can do (other than to have no description at all) is to use one provided by the manufacturer to all of their retailers. Canned copy on multiple sites doesn’t impress the ranking algorithms, and often you can improve upon cookie-cutter descriptions for real customers, too.

Writing your own product descriptions can be time-consuming, but the benefit is substantial. You might also consider hiring a copywriter to handle the bulk of the work, and rely on his or her professional writing background.

Writing Descriptions for SEO

• From an SEO perspective, try to write descriptions that are at least 250 words in length; this gives search engines something to chew on. E-commerce sites are full of navigation links, images, multiple calls-to-action, and other elements that aren’t textual content. It’s important to include enough words in your description to balance the other elements on the page.

• Identify your keywords through careful research, and try to include their variations within the product description. It’s ok to repeat the name of the product within the description body, too. But be careful not to keyword-stuff. As with any site, keyword-stuffing looks unnatural to search engines, and it’s not people-friendly either.

• Utilize your product descriptions to boost your internal linking strategy. Try to include links to related products or categories within the actual description. The contextual benefits of having links within paragraphs of text outweigh simply linking to related products or categories in a list that’s separate from the descriptions. When you link to other pages, use keywords that are beneficial to the page you’re linking to.

Making Descriptions Useful for Customers

• Take a tip from bloggers – avoid using one long paragraph after another when writing your descriptions. Vary the content and make it easily scannable by using sub-headers and bulleted or numbered lists. This helps your description from feeling too dense and overwhelming for your visitors.

• Include the item’s basics: color, dimensions, and material are useful for many products. Other products have their own detailed features that are helpful to shoppers. For example, a computer’s description should list the number and types of connections it has. A used car’s description might include its mileage, maintenance history, engine type, and condition.

• Don’t only describe the features of your products. Also outline the benefits that the product will provide to the customer. How will it make her feel? What can she do with the product? Does it provide a sense of security, or a sense of status?

• Mention any prerequisites needed to use the product. If it extends another product, make that clear, and also link to the “base” prouct if you sell it. List any batteries it might need. If the owner of the item needs to be of a certain age or to have a particular skill level, mention that too.

• A final source to tap is your customer service department. If they receive frequent questions about a certain product, find out what those are and include the answers within the product description.

By the time you’ve addressed the issues in both of these lists, you should have a product description that will be beneficial to your customers and to the search engines – which means a boost to your bottom line. So if you’re currently using canned or too-short descriptions, consider taking time to write custom descriptions to improve your business.

Add Your Own Background Images to Google's Homepage

Google now let you add a favorite photo or image to the background of Google homepage. You can choose a photo from your computer, own Picasa Web Album or a public gallery. "Whether you choose a photo of a loved one, a picture of your favorite vacation destination or even a design you created yourself, Google.com is now yours to customize. For those of you who want to enjoy the clean, simple look of Google as well as your personalized view, we've made it easy to switch between your customized search page and classic Google," explains Marissa Mayer.






















Google's homepage has always been simple and uncluttered. Those who wanted to customize the homepage with gadgets and themes had to switch to iGoogle, the personalized Google homepage. Lately, Google's homepage has changed a lot: the search box is bigger, there's a fade-in animation and a new logo, doodles are more interactive.

Inspired by Ask.com's themes and Bing's wallpapers, Google will allow users to add a background image to the Google homepage. "We're introducing a new feature that brings a whole new level of personalization to Google by letting you add a favorite photo or image to the background of the Google homepage. You can choose a photo from your computer, your own Picasa Web Album or a public gallery hosted by Picasa which includes a selection of beautiful photos," explains Marissa Mayer.

Google says that the new feature will be gradually released in the US and it will soon be available outside US. A lot of people use Google as their homepage and many would like to customize the homepage. I'm not sure it's a good idea to add visual clutter to the Google homepage and to make it load slower, but iGoogle, Bing and Ask.com have a lot of happy users.

Google Replaces SearchWiki with New " Starred Results "

Google removed SearchWiki, the feature that allowed you to customize search results by promoting them, removing them or adding comments below search snippets. SearchWiki cluttered search results and the aggregated results from public SearchWiki pages were rarely useful. SearchWiki has been replaced with a simple feature that lets you star search results. Click on a star next to a search results and you'll see it in a "starred items" OneBox at the top of the page. Another side effect is that the starred search results are added to Google Bookmarks, so you can quickly find them later. The "starred items" OneBox shows the most relevant bookmarks that match your query and it's the easiest way to search Google Bookmarks.

This is useful, because you don’t have to remember or bookmark anything. If you love “Chicken sandwhich” and search for “sandwhich recipes” on Google, chances are that you will see the relevant results which were starred some weeks ago. The starred results also sync with Google Bookmarks and if you use Google toolbar, you can quickly star items from the toolbar button.

I think Searchwiki and Starred items are good ways to organize personalized results but the latter is much smooth and easy to use. If the content is good, a user may not like to change the order of search results. Instead, he is more likely to bookmark the link for future refrence, which is why “Starred items” have replaced the Searchwiki feature. Searchwiki fans need not worry as all the Searchwiki edits are preserved in their Google account. Please note that “Starred results” are available only when you are signed in to your Google account.

Basic SEO Factors | 82 SEO Steps for Beginners

Hi Guys, these are the Basic SEO steps which i have posted in my blog, and i think this is very useful tips for beginners, as well as SEO guys, who all are optimising the sites, if i miss any please share that things guys :

1. Website analysis
2. Keyword Research
3. Adding Emphasis with Header Tags
4. Adding Emphasis with Tail Tags
5. Bold, Italic effect to main keywords
6. Canonicalization
7. Competition Analysis
8. CSS Validation
9. Google Base Feeds
10. H Tags Optimization (Eg: H1, H2, H3)
11. Header Tag Optimization
12. HTML Code Clean Up & Optimization
13. Image & Hyperlink Optimization
14. In depth site Analysis
15. Link Validation
16. Meta Description Tags Optimization
17. Meta Keywords Tags Optimization
18. Navigation & Design Optimization
19. PR Sculpting
20. Robots.txt Optimization
21. Text Modification Tags Optimization
22. Title Tag Optimization
23. URL Rewrite
24. W3C Validation
25. Working on HTML Source Code
26. Link Development
27. Authoritative Submissions
28. Broken Links Checking
29. Directory Submissions
30. Extraction of Site Url’s ( Link Level Depth)
31. Internal Link Structuring
32. Link Building ( Link Bait )
33. Manual Link Request to Related Sites
34. One way link (PR4 or Greater)
35. Site Back-links count
36. Local Search Engine Optimization
37. Custom Review Submission
38. h card Integration
39. Local Search Engine Submission
40. Testimonial Submission
41. Updating pages for local searches
42. Website Usability & Conversion
43. Being Webmaster Tools account setup & monitoring
44. Google Webmaster Tools account setup & monitoring
45. Installing Usability Tools on Website
46. Monthly Website Conversion Tracking
47. Optimization for Multiple Browsers
48. Article Submission
49. Blog Comment on Relevant Blogs
50. Blog Designing for the website
51. Blog Submission
52. Classified submission
53. Creating Promotional pages on hubpages, squidoo, etc
54. Face Book Twitter Marketing
55. Integration of page bookmarking tools
56. Integration of page sharing tools
57. Paid Submission
58. Photo Sharing
59. PPT Submission
60. Press Release
61. Product Indexing on Google Base
62. Rss Feeds
63. Social Bookmarking
64. Video Submission
65. Content Writing & Optimization
66. Article Writing
67. Blog Writing
68. Content Modification
69. Press Release Writing
70. Thematically Optimization of content pages
71. Website content writing through Latent Semantic Indexing
72. Website Spell Check
73. XML Site Map Creation & Submission
74. SE Saturation Checking ( Google, Yahoo & Bing)
75. Log file analysis
76. Google, Yahoo & Bing Site Map Creation
77. Google Analytics Funnel Creation
78. Google Analytics Account Setup
79. Deep Indexing Recommendations
80. Checking server response code for each URL
81. Check Search Engine Road Blocks
82. Check PR of each url

What Is Keywords Density?

When it comes to search engine content King! Yes the King! Search engines want to Web sites which are rich in content. The contents are words that are embedded in the text on a Web site. The ratio of keyword density is one of the most important get good search engine ranking ingredients and influences in the search engines, as for the classification on the basis of one of its Web site.

For those who are not sure about keyword density and how search engines for its classification structure, configure I explained. Keyword density is the total number of times the keywords appears in the contents of the Web site, including images, text and hyperlinks ALT tag. I'll explain each of you so you better understanding of the principles. Keyword density is measured simple mathematical formulas used to configure your ratio of keyword density.

Configure your keyword density ratio take rate, displaying the keyword in the content on the Web site you divide by the total number of words and is keyword density. I you quick example keyword marketing: example: keyword "marketing-47 occurrences in the text on the Web site and if you 315 words on the Web site of your keyword density ratio is 15%.

The keyword density, the biggest impact naturally above the best ranking search engines received by you. Becareful, will not repeat the same keywords or phrases in the keyword density increase. The Web site may ultimately as broken record.

On Page SEO Factors

On page SEO factors are important because the search engines rank pages and not web sites. Of course, a web site should be optimised as much as possible throughout all its pages, but each page will be judged on its own merits to a very large degree. Optimising for page SEO factors is the easiest part of overall SEO. It’s the off page factors, getting quality backlinks to the page, that poses the most difficult problem.

If it is the home, or main, page of a web site that you wish to optimise the most, one of the best things you can do to give it a serious boost with the search engines is register a domain that is the exact keyword that the page is optimised for. Having the .com is best, but a .org or .net is pretty much as good too. This can only work for one page on a web site of course, but it is a powerful technique to use.

The first thing you should do for general on page SEO is make the document title in the underlying HTML code the same as the page keyword. You can have additional words in the document title if you wish, but try to place the keyword phrase near the beginning, and keep it fairly short overall.

Your meta tag description is used by many of the search engines in their listings, so use this feature wisely. Use your main keyword in the description near the beginning, and make the description interesting, informative, short and to the point. When a person searching for something come across a listing that has the exact keyword they typed into the search engine in the title, the listing description and in the domain name, they are more likely to click on it that all the others. The search engines will also consider such a page as being highly relevant, and they will rank it accordingly.

The visible part of the page can also be optimised. The page SEO factors that are important here are the main page title and the use of the main keyword in the body of the text, as well as the use of synonyms and related keywords throughout the text. Use an H1 tag to place the page title in. The title should start with the main keyword if possible and can have additional words too.

The body of the text should have the main keyword phrase near the beginning and should then have it included several times more, but not too much. The density of the main keyword phrase should be around 1% to 2% or so. It can be a little higher, but keep it readable. On page SEO factors only need to be there – not overdone.

Top 4 Basic SEO Factors for Website and Blog

Page Load Time and Page Speed emerging as a quality factor : We’ve already seen heated discussions on it and its getting lot of focus these days. It makes sense to me that Google might consider page load times and page speed as a decisive factor in page quality for a site. it may not be a direct influential factor but like a one in hundred factors that decides the quality of a page. I mean, if a page is slick and fast loading it makes lives easier for both bots and users right ? So if there are two sites, one with slower load time and one with quicker load time, then it makes sense that Google might treat the first one as more friendly.

Not saying that sites slower to load will be neglected, but they will sure miss an opportunity. Also, this doesn’t mean that sites on shared hosting servers will take a blow – no. Google probably is thinking of making it fair to al, but the crux will be that faster loading sites, since they have taken the pain in making it an easier user experience, will be merited overall. Let’s wait and watch.

Intra document/web page anchor placement : This is a new concept I’ve learned from Bill Slawski. He talks about a patent being filed that states that search engines (Google) might consider matching search queries with phrases/keywords inside the document/webpage and directly take you to the part on the webpage where the phrase/keyword is present, rather than the webpage itself. This will be a time saving exercise but again, this also might take webmasters aback, as we were not prepared for this.

Social Media Influence on SERPs : Is it there yet ? I don’t think so. What can be done ? I’m not sure yet. But social media influence on SERPs is definitely going to be more important in the coming years, and search engines have to find out methods to clear off noise from signal and device ways to feature socially popular stories/websites within SERPs in a fair way possible. This is something really tricky because there are websites that have not embraced social media yet, so it won’t be fair to avoid them from the SERPs just because of that particular reason. But Social Media sure is an influencing factor, and you got to figure out how to decipher it.

Dynamic content getting more meaningful and SEO friendly : Dynamic content was like quicksand for SEOs because of its complexities and limitations in optimizing. But its high time we recognize that we got to live with it. Not everyone wat to go “textual”and minimalistic, so search engines have to figure out what they can do to decipher dynamic content and make it search engine friendly. Parameter Filter Handling was a good initiative but we need more. article from www.dailyseoblog.com

Tips To Drive Traffic To Your Blog or Website

If you started a blog and you want to make some future, you need to concentrate on your traffic in the start, rather than getting your friends to click on the ads. But how to make people come to your website, read it and come again. Analyzing and detailing it will take almost a year. Here by you got the some helpful tips, posting some quick tips for the new blogger.

Content : You post even just one post a day,it should have content which has quality.Its better to have single good post than 10 bad ones.viewers always appreciate the pages with good
content.You should make your best effort in getting them back to your site again.Make your posts conversational, pithy and topical. Keep them short and stick to one topic per post.Write often and regularly so that both readers and search engines visit your blog more often.

Search Engines : one of the best sources of traffic if you make your site well organised.Come up with nice keywording and you will get good page ranking .The more is your page rank the more the ad provide want to pay to you.Make sure your blog URL has got very good keyword in its title.Use submission sites to submit your URL in all the search engines like google,yahoo..Dont forget to submit your feed in RSS directories.There are sites which has submission directory links in bulk.Go there and submit your feed URL. use feed stats to attract users like the feedburner chicklet i have in my subscribe box.

Signature : post your blog address in the signature in your email making the users know your presence in the web.Go to each and every place where you find a lot of surfers like forums,social networks,community discussion and write your link over there.Write your link in the comments of the most famous blogs.But remember that Google dont count this as a linkback to your site.

Email subscription : Dont forget to give a link of subscribe to updates through email on your blog.
Social bookmarking: Add a link of submit my site to digg, redditt, blinklist, buzz it and ....at the end of each article your write like i have on my blog. Submit your articles to these sites to get best traffic.

Backlinking : Try to contact authors of good blogs and request them for backlinks.It should nt look to them that you are begging,Write a letter like this"I have something interesting for you on my webpage.If you find my site or blog interesting,give me a link o my site on your webpage"

3 Effective Ways to block Google Crawling

Let’s see how we can make Google stay out of crawling selected portions/parts of a website, effectively that is.

Lock and Key Method: The most effective and sure shot method is to use a lock and key mechanism. That is to leave those pages you don’t want Google access, locked behind. Recommended method is to use a username/password login gateway to those pages/part of the website, that you don’t want Google to crawl.

The Nofollow Meta Header tags : The next best thing to Lock and Key method is to use the versatile meta header tags. Pick up those pages that you don’t want Google to crawl, and add the meta=nofollow tag to their headers. Technically this makes Google “skip” indexing the contents of the page. However, this method will be rendered in effective if external websites link extensively to the URL and Google might just “see” the page somehow, while not indexing it still. Also, when you have a large number of pages to be screened out of Google, then adding the header tags can lead to complications.

Blocking the links with NoFollow tags : The third and easiest way to block Google from crawling certain pages/URL is to use the “NoFollow” tags on the links that point to that particular URL. Using Nofollow tags will tell Google that its bots needn’t crawl the contents of a page, as the content may not be useful. Even though this sounds technically okay, sometimes Google can “see through” the nofollow tags.

In my opinion adding Nofollow tags to links are like blocking entry to a room with a Glass wall. Google bots won’t enter the room, or index the contents there, but can very well see through the glass wall and will have an idea about what’s in there. So there you have it. Three effective (and ineffective) ways to block Google from crawling part/sections of your website. Each one works out well according to the condtions and crcumstances, and sometimes even you have to work out all the three based on nature of the pages you’re dealing with. article from www.dailyseoblog.com

Create a SEO Friendly Blog | Important Factors for Creating Blogs

If you want to Create New Blog, First you have to think what kind of Blogs this then how it will help you to gain more traffic and visitors therefore encourage more sales. So just what exactly is SEO and how can you add it to your blog..

What is SEO ?

SEO stands for Search Engine Optimization and used to make your website rank higher in search engines. You do this by using certain keywords that show your site on search engines such as Google and Yahoo. However, it can be difficult getting your website noticed on the major search engines as they usually prefer your website to have been up for at least a year or two and having it linked to from other websites, is also sometimes needed.

Important SEO Factors For Blogs :

If you are looking to use SEO to promote your online home based business blog, you will need to take various factors into consideration. The first is that it is good to use as many keywords as possible to highlight your site, you should never use too many.

If you do use too many keywords, the search engines that you want to help you will actually ignore the site and consider as spam. They do not want you to overstuff your website with SEO content because if you do, it is likely not to be of a good quality. So, you need content in your website that reads well and has a good amount of keywords, but not too many.

The good news about a blog is that you can generally get away with using more keywords than you can in an article. This is because it makes more sense in a blog because it is shorter and it is a summary of whatever it is that you want to say. However, saying that, it would still be a good idea to limit the keywords and ensure that the blog does make sense with them all included. Hence you can improve your, internet business opportunity.

Finally, the main thing to keep in mind with Search Engine Optimization and blogs is that you need to make any external links that you may provide relevant to your website. If, for example, you have a website about cars, it would be pointless having a link to site about office furniture. The search engines will pick up on all of the links that you have and they will simply push your website down the list if they notice anything funny about your submission.

Twitter Making it's Search Better

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

Twitter is planning to make their search better to give better user experience. Santosh Jayaram (Twitter VP of Operations) confirmed that some changes are going to happen in twitter search. He was earlier worked as a VP in Google Search Quality team.

We all should feel glad to know about these changes, because Twitter usually away from major changes. Any ways because of this most of the third party twitter tools making good money. Let them be happy.

Mainly Two things they were looking to change :

• Indexing links in tweets
  
• Reputation ranking system for tweets
  

Indexing Links in Tweets :

Currently search engines only able to crawl the text in the tweets but not links. They were planning to make the search engines to crawl the links too along with text in the tweets. So that people can get real time twitter results in the search engines too. Especially it gives users better search experience to those who are looking for timely content.

Reputation ranking system for tweets :

We all know that whenever we click on the trending topic, able to see lot of retweets. They are planning to give Reputation ranking system to these tweets. No one knows how the system is designed. Even the twitter engineers also not aware much about this, why because they are still figuring out that which works better. Hope this ranking system will give a great user experience.

The whole world is awaiting for these changes.

Importance of Google Analytics

Google Analytics have major importance in on line business. Tracking the history of visitors and keep doing research on analytics is must and should. We can know about visitors and their views through these analytics.

Analytics usage are increasing day by day. Analytic professionals have higher demand in the market. Everyone can't become an Analytic expert. It needs great thinking, visualization and case study.

Every On line business should take care about :

Bounce rate :

Bounce rate is something which will helps you to know that how visitors are going away from your site. Higher bounce rate means visitors aren't interested on your site. Lesser means visitors are happy to stay on your site. It's always better to make bounce rate 0%, however it's not possible, so it's better to keep it less.

Visit Length :

How long visitors are staying on your site in average? If most of the visitors are staying good amount time on your site means they are reading some thing on your site which is useful for them. So visit length always matters to know the interest of viewer on your site. According to this metrics you can optimize your site.

Visit Depth :

Visit Depth means "Are the visitor is showing interest in visiting the other pages of your site too?" If a visitor visited most of the pages on your site and spent good amount of time on each page says your site awesome. visited all pages and spend less amount of time is not good. Not visited other pages is bad. So higher visit depth helps to grow your business as well as brand.

Returning Visitors :

More returning visits means you have loyal readers for your site. If a visitor come again and again to your site means he liked your site and found it useful. These kind of readers are called as loyal readers. More loyal readers you have, that much popular your site is. It's very important to have more returning visits. Always try to increase the number of normal visits as well as returning visits.

... Most of the search engines will consider all these factors, to show up your website in top search engine results for a particular keyword. So it's important to make note of all these topics and keep working and optimizing it to succeed in your business. Comment your thoughts :) ...

Google Offers Proposal To Make AJAX Crawlable

Google Offers Proposal To Make AJAX Crawlable

It’s one of the most common pieces of SEO advice you’ll find: Don’t build your web site with AJAX if you want it to be crawled and indexed by search engines. AJAX-based web sites are essentially a locked and bolted door when a spider comes crawling.

At our SMX East conference today, Google has announced a proposal to change that, a new standard that would make AJAX crawlable. If it comes to pass, and if the other major search engines go along with the idea, the proposal could serve as a green light for developers wanting to enjoy the rich features of using AJAX while not sacrificing search engine visibility.

The details of Google’s proposal are, to this non-developer, highly technical and more than I care to recap here. (Read Google’s blog post, linked above, for the details.) Google’s goals in creating the new standard are summed up in less technical language:

• Minimal changes are required as the website grows
• Users and search engines see the same content (no cloaking)
• Search engines can send users directly to the AJAX URL (not to a static copy)
• Site owners have a way of verifying that their AJAX website is rendered correctly and thus that the crawler has access to all the content

Google estimates that about 70% of all web content is created dynamically, and that figure is likely to grow. “This hurts search,” Google says. “Not solving AJAX crawlabilty holds back progress on the web.” Those quotes are from a Google Docs presentation deck about the proposal, embedded below.

Read More Articles http://searchengineland.com/google-proposes-to-make-ajax-crawlable-27408