2009 SEO New Updates | Google Changed New Tactics for SEO

Some of the SEO changes that took place in 2009 are :

Google improves flash indexing :

Google has enhanced its search engine’s capacity to index Adobe’s Flash files, which are very popular on the Web but tricky for search engine spiders. Google and Adobe’s created a new algorithm which now indexes text content in Flash. As a result Google Bots now indexes textual content in .SWF files of all kinds and extracts URL’s embedded in Flash.

Canonical Link Element:

In short, the canonical element is a line of code that you add to pages that may be duplicates. The canonical link element rel=”canonical” is added to a page within the header () of a page, typically by developers, as follows

In this code, you designate the “canonical,” or “proper,” URL. Engines, in turn, note this URL and apply link popularity and authority to the canonical version instead of applying them to duplicate URLs.

This provides a hint to a search engine about which is the most important or original page if pages are identical or similar in terms of content, but have a different URL.


Two major updates were :

i) Regular PR and Backlink Updates :

Usually a Google PageRank update occurs every three months. So everyone was expecting an Page rank update in the month of march. Lots of rumors and gossips were spread out among webmasters and finally the wait ended up in the first week of April. This time Google crawled for both Page rank and Backlink. But this year Google gave two more surprises as Google danced similarly in the month of June and July which made a great impact on all the working strategies of SEO.

ii) Search Refinements and Snippets :

There were three changes on the Google search result pages which were visible to all the users.

1. The snippet length for the search results has increased. Earlier the snippet was of two lines. Google now displays an extended snippet of 3 lines for queries that consist of three or more keywords. The idea behind this change is that these multi keyword queries are much targeted and complex and hence the short snippet might not contain enough information.

2. Another change is that Google now shows more related searches at the bottom of the search results page. It is very important that you optimize the different pages of your website for different keywords.

3. The third change is that Google now shows local results based on IP addresses. The local results are delivered based on the IP address of the searcher. That means that you will get different results than people in another city.


i) Google Show Options

Google announced a new set of features called as Search/Show Options, which are a collection of tools that rearranges the result so that it can be viewed from different user’s perspectives.


ii) Microsoft New Search Engine BING Launched

On May 28th Microsoft publicly unveiled its soon-to-launch search engine Bing, which was publicly available on June 3. Bing is Microsoft’s new decision engine. The home page features a rotation of stunning photography, for instance, which can be clicked on to produce related image search results. In search presentation, Bing wins. It uses technology from Powerset (a search technology company Microsoft acquired) to display refined versions of your query down the left side of the page. Bing gave a menu of “related searches,” that included Walkthrough, News, and so on.

No More Page Rank Sculpting:

PageRank sculpting is an SEO tactic that involves adding the nofollow attribute to links for which PageRank flow is not necessary. Early in 2005, the main search engines introduced a ‘nofollow’ attribute for the A HREF HTML command for coding hyperlinks.
Pagerank sculpting used to be really effective around a year ago but Finally Matt Cutts announced in his blog that it’s not the most effective way to utilize your page rank and its not recommended.

Webmaster “Summer Shine”

July 2009 Google webmaster team have named there new update as “summer shine”. Webmaster added new feel to the webmaster. Among which some of the major updates are:
1.Site Selector Update
2.Site Link Update
3.URL Remove Request update
4.Home Page Update

Next Generation Architecture for web Search - Google’s Caffeine :

On 10th August Google ask people to help and test there next generation infrastructure. This change was made to improve indexing capability, speed and accuracy of the search results.

Google has provided a preview of the new infrastructure at www2.sandbox.google.com and invited web developers to try searches there.

15 Common SEO Mistakes

1) Focusing on wrong keywords for the site
Now this is the major problem for the sites not ranking well. You have a site for only providing the services for manufacturing of business cards, but you have all the keywords like printing cards, delivering cards etc, that doesn't give any value to your website, rather than focusing on too many non related business keywords or not to the specific keyword.

2) Leaving the Title Tags Empty
I have seen the websites not giving focus to the title tags of the web-page. Title tag is an important tag and it is being displayed in the search results as the title of the web searches for the website. So as a result it becomes important for the titles of the web pages to be unique and present on the page.

3) Not Utilizing the Meta Data
Meta Data, i.e., The Meta Title, The Meta Description & The Meta Keywords, even though they are becoming the things of the past, but having them in your web page not only increases the relevancy of the page but also helps in creating/identifying the theme of the web-page to the spider.

4) Concentrating only on Meta Tags
Now this is a another seo mistake which comes into picture. If you are thinking that providing only the proper meta data to your web-page can put you on the top of the search engine listings, then my dear friend(s) think about it.

5) Java Script Menus
Java Script make the menus very functional, but is not considered as SEO friendly. There are some sites which can't live without the Java Script, so in those cases where you cannot remove the java script menus by css, it's better to provide the menu links in the sitemap or you can also create the footer links for the menus.

6) Lack of Maintenance
SEO is an ongoing process, so once your business start showing up for your keywords which you have optimized the site for, don't just stop. Think of the other ways and methods and processes, look at your competitors and see what they are doing, and create new strategies to maintain your listing on the top.

7) Using Images for Headings
Images do make a site look more attractive and appealing to the users, but using the images in the place of Headings is really a bad idea as far as SEO point of view is concerned.

8) Not choosing proper URLs
Now this may seem too basic thing to be considered, but choosing the proper keyword for your domain is very important factor in SEO. Not only this, while creating sub-pages for the website, it's always better to put keywords in the URL of the pages. All the major three search engines give proper relevance, so there is no point of ignoring the keyword stuffed URL's.

9) More Backlinks are never better
This is another SEO Mistake which many people considers. Having backlinks is important for the SEO, but the more the better concepts does not applies here, rather than the quality matters. So just check the quality of the links which your website is getting, other than checking the number.

10) Lack of Keywords in the Content
You have the content for your web-page, but you lack the keywords in the content for your page, that will do no good to the site. Putting important keywords on the page, particularly the one you are optimizing the web-page for, is very important and is highly recommended as SEO point of view.

11) Missing Robots Tags
Robots tags are as important as title tags. They provide the information to the spider to crawl which section of the website, and to leave which portion of the website.

12) Directory Listing in DMOZ & Yahoo
Google takes it's search results from DMOZ and Yahoo takes from Yahoo Directory. As these are the major search engines, it is always better to get listed in these directories to get major exposure. Even though there is a price of $299 to get listed in the Yahoo Directory, as compared to DMOZ which is free, it's worth submitting it.

13) Improper Anchor Text
It's a good way to use the keywords in the anchor texts and a way to circulate them in the page.

14) Insufficient Content
The content of the site has to be informative and should provide enough information to the user. No content means no traffic.

15) Not Following the Guidelines as Laid by Google, Yahoo & MSN
The major search engines have laid the guidelines for the better indexing and crawling of the websites, not following them leads to the negative result for the websites, check the same here,

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