How to Optimizing Product Descriptions on E-Commerce Sites

To run a successful e-commerce site, you need to focus on two kinds of audiences – humans and search engines. One of the most effective ways to influence both audiences is with your product descriptions. Fortunately, it is possible to write great product descriptions that appeal to real customers and to search engines at the same time.

The worst thing you can do (other than to have no description at all) is to use one provided by the manufacturer to all of their retailers. Canned copy on multiple sites doesn’t impress the ranking algorithms, and often you can improve upon cookie-cutter descriptions for real customers, too.

Writing your own product descriptions can be time-consuming, but the benefit is substantial. You might also consider hiring a copywriter to handle the bulk of the work, and rely on his or her professional writing background.

Writing Descriptions for SEO

  • From an SEO perspective, try to write descriptions that are at least 250 words in length; this gives search engines something to chew on. E-commerce sites are full of navigation links, images, multiple calls-to-action, and other elements that aren’t textual content. It’s important to include enough words in your description to balance the other elements on the page.
  • Identify your keywords through careful research, and try to include their variations within the product description. It’s ok to repeat the name of the product within the description body, too. But be careful not to keyword-stuff. As with any site, keyword-stuffing looks unnatural to search engines, and it’s not people-friendly either.
  • Utilize your product descriptions to boost your internal linking strategy. Try to include links to related products or categories within the actual description. The contextual benefits of having links within paragraphs of text outweigh simply linking to related products or categories in a list that’s separate from the descriptions. When you link to other pages, use keywords that are beneficial to the page you’re linking to.

Making Descriptions Useful for Customers

  • Take a tip from bloggers – avoid using one long paragraph after another when writing your descriptions. Vary the content and make it easily scannable by using sub-headers and bulleted or numbered lists. This helps your description from feeling too dense and overwhelming for your visitors.
  • Include the item’s basics: color, dimensions, and material are useful for many products. Other products have their own detailed features that are helpful to shoppers. For example, a computer’s description should list the number and types of connections it has. A used car’s description might include its mileage, maintenance history, engine type, and condition.
  • Don’t only describe the features of your products. Also outline the benefits that the product will provide to the customer. How will it make her feel? What can she do with the product? Does it provide a sense of security, or a sense of status?
  • Mention any prerequisites needed to use the product. If it extends another product, make that clear, and also link to the “base” prouct if you sell it. List any batteries it might need. If the owner of the item needs to be of a certain age or to have a particular skill level, mention that too.
  • A final source to tap is your customer service department. If they receive frequent questions about a certain product, find out what those are and include the answers within the product description.

By the time you’ve addressed the issues in both of these lists, you should have a product description that will be beneficial to your customers and to the search engines – which means a boost to your bottom line. So if you’re currently using canned or too-short descriptions, consider taking time to write custom descriptions to improve your business.

Add Your Own Background Images to Google's Homepage

Google now let you add a favorite photo or image to the background of Google homepage. You can choose a photo from your computer, own Picasa Web Album or a public gallery. "Whether you choose a photo of a loved one, a picture of your favorite vacation destination or even a design you created yourself, is now yours to customize. For those of you who want to enjoy the clean, simple look of Google as well as your personalized view, we've made it easy to switch between your customized search page and classic Google," explains Marissa Mayer.

Google's homepage has always been simple and uncluttered. Those who wanted to customize the homepage with gadgets and themes had to switch to iGoogle, the personalized Google homepage. Lately, Google's homepage has changed a lot: the search box is bigger, there's a fade-in animation and a new logo, doodles are more interactive.

Inspired by's themes and Bing's wallpapers, Google will allow users to add a background image to the Google homepage. "We're introducing a new feature that brings a whole new level of personalization to Google by letting you add a favorite photo or image to the background of the Google homepage. You can choose a photo from your computer, your own Picasa Web Album or a public gallery hosted by Picasa which includes a selection of beautiful photos," explains Marissa Mayer.

Google says that the new feature will be gradually released in the US and it will soon be available outside US. A lot of people use Google as their homepage and many would like to customize the homepage. I'm not sure it's a good idea to add visual clutter to the Google homepage and to make it load slower, but iGoogle, Bing and have a lot of happy users.

Google Replaces SearchWiki with New " Starred Results "

Google removed SearchWiki, the feature that allowed you to customize search results by promoting them, removing them or adding comments below search snippets. SearchWiki cluttered search results and the aggregated results from public SearchWiki pages were rarely useful. SearchWiki has been replaced with a simple feature that lets you star search results. Click on a star next to a search results and you'll see it in a "starred items" OneBox at the top of the page. Another side effect is that the starred search results are added to Google Bookmarks, so you can quickly find them later. The "starred items" OneBox shows the most relevant bookmarks that match your query and it's the easiest way to search Google Bookmarks.

This is useful, because you don’t have to remember or bookmark anything. If you love “Chicken sandwhich” and search for “sandwhich recipes” on Google, chances are that you will see the relevant results which were starred some weeks ago. The starred results also sync with Google Bookmarks and if you use Google toolbar, you can quickly star items from the toolbar button.

I think Searchwiki and Starred items are good ways to organize personalized results but the latter is much smooth and easy to use. If the content is good, a user may not like to change the order of search results. Instead, he is more likely to bookmark the link for future refrence, which is why “Starred items” have replaced the Searchwiki feature. Searchwiki fans need not worry as all the Searchwiki edits are preserved in their Google account. Please note that “Starred results” are available only when you are signed in to your Google account.

Basic SEO Factors | 82 SEO Steps for Beginners

Hi Guys, these are the Basic SEO steps which i have posted in my blog, and i think this is very useful tips for beginners, as well as SEO guys, who all are optimising the sites, if i miss any please share that things guys :

1. Website analysis
2. Keyword Research
3. Adding Emphasis with Header Tags
4. Adding Emphasis with Tail Tags
5. Bold, Italic effect to main keywords
6. Canonicalization
7. Competition Analysis
8. CSS Validation
9. Google Base Feeds
10. H Tags Optimization (Eg: H1, H2, H3)
11. Header Tag Optimization
12. HTML Code Clean Up & Optimization
13. Image & Hyperlink Optimization
14. In depth site Analysis
15. Link Validation
16. Meta Description Tags Optimization
17. Meta Keywords Tags Optimization
18. Navigation & Design Optimization
19. PR Sculpting
20. Robots.txt Optimization
21. Text Modification Tags Optimization
22. Title Tag Optimization
23. URL Rewrite
24. W3C Validation
25. Working on HTML Source Code
26. Link Development
27. Authoritative Submissions
28. Broken Links Checking
29. Directory Submissions
30. Extraction of Site Url’s ( Link Level Depth)
31. Internal Link Structuring
32. Link Building ( Link Bait )
33. Manual Link Request to Related Sites
34. One way link (PR4 or Greater)
35. Site Back-links count
36. Local Search Engine Optimization
37. Custom Review Submission
38. h card Integration
39. Local Search Engine Submission
40. Testimonial Submission
41. Updating pages for local searches
42. Website Usability & Conversion
43. Being Webmaster Tools account setup & monitoring
44. Google Webmaster Tools account setup & monitoring
45. Installing Usability Tools on Website
46. Monthly Website Conversion Tracking
47. Optimization for Multiple Browsers
48. Article Submission
49. Blog Comment on Relevant Blogs
50. Blog Designing for the website
51. Blog Submission
52. Classified submission
53. Creating Promotional pages on hubpages, squidoo, etc
54. Face Book Twitter Marketing
55. Integration of page bookmarking tools
56. Integration of page sharing tools
57. Paid Submission
58. Photo Sharing
59. PPT Submission
60. Press Release
61. Product Indexing on Google Base
62. Rss Feeds
63. Social Bookmarking
64. Video Submission
65. Content Writing & Optimization
66. Article Writing
67. Blog Writing
68. Content Modification
69. Press Release Writing
70. Thematically Optimization of content pages
71. Website content writing through Latent Semantic Indexing
72. Website Spell Check
73. XML Site Map Creation & Submission
74. SE Saturation Checking ( Google, Yahoo & Bing)
75. Log file analysis
76. Google, Yahoo & Bing Site Map Creation
77. Google Analytics Funnel Creation
78. Google Analytics Account Setup
79. Deep Indexing Recommendations
80. Checking server response code for each URL
81. Check Search Engine Road Blocks
82. Check PR of each url

What Is Keywords Density?

When it comes to search engine content King! Yes the King! Search engines want to Web sites which are rich in content. The contents are words that are embedded in the text on a Web site. The ratio of keyword density is one of the most important get good search engine ranking ingredients and influences in the search engines, as for the classification on the basis of one of its Web site.

For those who are not sure about keyword density and how search engines for its classification structure, configure I explained. Keyword density is the total number of times the keywords appears in the contents of the Web site, including images, text and hyperlinks ALT tag. I'll explain each of you so you better understanding of the principles. Keyword density is measured simple mathematical formulas used to configure your ratio of keyword density.

Configure your keyword density ratio take rate, displaying the keyword in the content on the Web site you divide by the total number of words and is keyword density. I you quick example keyword marketing: example: keyword "marketing-47 occurrences in the text on the Web site and if you 315 words on the Web site of your keyword density ratio is 15%.

The keyword density, the biggest impact naturally above the best ranking search engines received by you. Becareful, will not repeat the same keywords or phrases in the keyword density increase. The Web site may ultimately as broken record.