Basic SEO | SEO Tips | SEO Factors | SEO Guide | SEO Chennai India

How to Optimizing Product Descriptions on E-Commerce Sites

2010-08-03T05:11:00.000-07:00

To run a successful e-commerce site, you need to focus on two kinds of audiences – humans and search engines. One of the most effective ways to influence both audiences is with your product descriptions. Fortunately, it is possible to write great product descriptions that appeal to real customers and to search engines at the same time.

The worst thing you can do (other than to have no description at all) is to use one provided by the manufacturer to all of their retailers. Canned copy on multiple sites doesn’t impress the ranking algorithms, and often you can improve upon cookie-cutter descriptions for real customers, too.

Writing your own product descriptions can be time-consuming, but the benefit is substantial. You might also consider hiring a copywriter to handle the bulk of the work, and rely on his or her professional writing background.

Writing Descriptions for SEO

From an SEO perspective, try to write descriptions that are at least 250 words in length; this gives search engines something to chew on. E-commerce sites are full of navigation links, images, multiple calls-to-action, and other elements that aren’t textual content. It’s important to include enough words in your description to balance the other elements on the page.

Identify your keywords through careful research, and try to include their variations within the product description. It’s ok to repeat the name of the product within the description body, too. But be careful not to keyword-stuff. As with any site, keyword-stuffing looks unnatural to search engines, and it’s not people-friendly either.

Utilize your product descriptions to boost your internal linking strategy. Try to include links to related products or categories within the actual description. The contextual benefits of having links within paragraphs of text outweigh simply linking to related products or categories in a list that’s separate from the descriptions. When you link to other pages, use keywords that are beneficial to the page you’re linking to.

Making Descriptions Useful for Customers

Take a tip from bloggers – avoid using one long paragraph after another when writing your descriptions. Vary the content and make it easily scannable by using sub-headers and bulleted or numbered lists. This helps your description from feeling too dense and overwhelming for your visitors.

Include the item’s basics: color, dimensions, and material are useful for many products. Other products have their own detailed features that are helpful to shoppers. For example, a computer’s description should list the number and types of connections it has. A used car’s description might include its mileage, maintenance history, engine type, and condition.

Don’t only describe the features of your products. Also outline the benefits that the product will provide to the customer. How will it make her feel? What can she do with the product? Does it provide a sense of security, or a sense of status?

Mention any prerequisites needed to use the product. If it extends another product, make that clear, and also link to the “base” prouct if you sell it. List any batteries it might need. If the owner of the item needs to be of a certain age or to have a particular skill level, mention that too.

A final source to tap is your customer service department. If they receive frequent questions about a certain product, find out what those are and include the answers within the product description.

By the time you’ve addressed the issues in both of these lists, you should have a product description that will be beneficial to your customers and to the search engines – which means a boost to your bottom line. So if you’re currently using canned or too-short descriptions, consider taking time to write custom descriptions to improve your business.

Add Your Own Background Images to Google's Homepage

2010-06-06T23:21:00.000-07:00

Google now let you add a favorite photo or image to the background of Google homepage. You can choose a photo from your computer, own Picasa Web Album or a public gallery. "Whether you choose a photo of a loved one, a picture of your favorite vacation destination or even a design you created yourself, Google.com is now yours to customize. For those of you who want to enjoy the clean, simple look of Google as well as your personalized view, we've made it easy to switch between your customized search page and classic Google," explains Marissa Mayer.

Google's homepage has always been simple and uncluttered. Those who wanted to customize the homepage with gadgets and themes had to switch to iGoogle, the personalized Google homepage. Lately, Google's homepage has changed a lot: the search box is bigger, there's a fade-in animation and a new logo, doodles are more interactive.

Inspired by Ask.com's themes and Bing's wallpapers, Google will allow users to add a background image to the Google homepage. "We're introducing a new feature that brings a whole new level of personalization to Google by letting you add a favorite photo or image to the background of the Google homepage. You can choose a photo from your computer, your own Picasa Web Album or a public gallery hosted by Picasa which includes a selection of beautiful photos," explains Marissa Mayer.

Google says that the new feature will be gradually released in the US and it will soon be available outside US. A lot of people use Google as their homepage and many would like to customize the homepage. I'm not sure it's a good idea to add visual clutter to the Google homepage and to make it load slower, but iGoogle, Bing and Ask.com have a lot of happy users.

Google Replaces SearchWiki with New " Starred Results "

2010-03-04T02:28:00.000-08:00

Google removed SearchWiki, the feature that allowed you to customize search results by promoting them, removing them or adding comments below search snippets. SearchWiki cluttered search results and the aggregated results from public SearchWiki pages were rarely useful. SearchWiki has been replaced with a simple feature that lets you star search results. Click on a star next to a search results and you'll see it in a "starred items" OneBox at the top of the page. Another side effect is that the starred search results are added to Google Bookmarks, so you can quickly find them later. The "starred items" OneBox shows the most relevant bookmarks that match your query and it's the easiest way to search Google Bookmarks.

This is useful, because you don’t have to remember or bookmark anything. If you love “Chicken sandwhich” and search for “sandwhich recipes” on Google, chances are that you will see the relevant results which were starred some weeks ago. The starred results also sync with Google Bookmarks and if you use Google toolbar, you can quickly star items from the toolbar button.

I think Searchwiki and Starred items are good ways to organize personalized results but the latter is much smooth and easy to use. If the content is good, a user may not like to change the order of search results. Instead, he is more likely to bookmark the link for future refrence, which is why “Starred items” have replaced the Searchwiki feature. Searchwiki fans need not worry as all the Searchwiki edits are preserved in their Google account. Please note that “Starred results” are available only when you are signed in to your Google account.

Basic SEO Factors | 82 SEO Steps for Beginners

2010-01-27T07:37:00.000-08:00

Hi Guys, these are the Basic SEO steps which i have posted in my blog, and i think this is very useful tips for beginners, as well as SEO guys, who all are optimising the sites, if i miss any please share that things guys :

1. Website analysis
2. Keyword Research
3. Adding Emphasis with Header Tags
4. Adding Emphasis with Tail Tags
5. Bold, Italic effect to main keywords
6. Canonicalization
7. Competition Analysis
8. CSS Validation
9. Google Base Feeds
10. H Tags Optimization (Eg: H1, H2, H3)
11. Header Tag Optimization
12. HTML Code Clean Up & Optimization
13. Image & Hyperlink Optimization
14. In depth site Analysis
15. Link Validation
16. Meta Description Tags Optimization
17. Meta Keywords Tags Optimization
18. Navigation & Design Optimization
19. PR Sculpting
20. Robots.txt Optimization
21. Text Modification Tags Optimization
22. Title Tag Optimization
23. URL Rewrite
24. W3C Validation
25. Working on HTML Source Code
26. Link Development
27. Authoritative Submissions
28. Broken Links Checking
29. Directory Submissions
30. Extraction of Site Url’s ( Link Level Depth)
31. Internal Link Structuring
32. Link Building ( Link Bait )
33. Manual Link Request to Related Sites
34. One way link (PR4 or Greater)
35. Site Back-links count
36. Local Search Engine Optimization
37. Custom Review Submission
38. h card Integration
39. Local Search Engine Submission
40. Testimonial Submission
41. Updating pages for local searches
42. Website Usability & Conversion
43. Being Webmaster Tools account setup & monitoring
44. Google Webmaster Tools account setup & monitoring
45. Installing Usability Tools on Website
46. Monthly Website Conversion Tracking
47. Optimization for Multiple Browsers
48. Article Submission
49. Blog Comment on Relevant Blogs
50. Blog Designing for the website
51. Blog Submission
52. Classified submission
53. Creating Promotional pages on hubpages, squidoo, etc
54. Face Book Twitter Marketing
55. Integration of page bookmarking tools
56. Integration of page sharing tools
57. Paid Submission
58. Photo Sharing
59. PPT Submission
60. Press Release
61. Product Indexing on Google Base
62. Rss Feeds
63. Social Bookmarking
64. Video Submission
65. Content Writing & Optimization
66. Article Writing
67. Blog Writing
68. Content Modification
69. Press Release Writing
70. Thematically Optimization of content pages
71. Website content writing through Latent Semantic Indexing
72. Website Spell Check
73. XML Site Map Creation & Submission
74. SE Saturation Checking ( Google, Yahoo & Bing)
75. Log file analysis
76. Google, Yahoo & Bing Site Map Creation
77. Google Analytics Funnel Creation
78. Google Analytics Account Setup
79. Deep Indexing Recommendations
80. Checking server response code for each URL
81. Check Search Engine Road Blocks
82. Check PR of each url

What Is Keywords Density?

2010-01-18T19:25:00.001-08:00

When it comes to search engine content King! Yes the King! Search engines want to Web sites which are rich in content. The contents are words that are embedded in the text on a Web site. The ratio of keyword density is one of the most important get good search engine ranking ingredients and influences in the search engines, as for the classification on the basis of one of its Web site.

For those who are not sure about keyword density and how search engines for its classification structure, configure I explained. Keyword density is the total number of times the keywords appears in the contents of the Web site, including images, text and hyperlinks ALT tag. I'll explain each of you so you better understanding of the principles. Keyword density is measured simple mathematical formulas used to configure your ratio of keyword density.

Configure your keyword density ratio take rate, displaying the keyword in the content on the Web site you divide by the total number of words and is keyword density. I you quick example keyword marketing: example: keyword "marketing-47 occurrences in the text on the Web site and if you 315 words on the Web site of your keyword density ratio is 15%.

The keyword density, the biggest impact naturally above the best ranking search engines received by you. Becareful, will not repeat the same keywords or phrases in the keyword density increase. The Web site may ultimately as broken record.

On Page SEO Factors

2009-12-30T02:11:00.001-08:00

On page SEO factors are important because the search engines rank pages and not web sites. Of course, a web site should be optimised as much as possible throughout all its pages, but each page will be judged on its own merits to a very large degree. Optimising for page SEO factors is the easiest part of overall SEO. It’s the off page factors, getting quality backlinks to the page, that poses the most difficult problem.

If it is the home, or main, page of a web site that you wish to optimise the most, one of the best things you can do to give it a serious boost with the search engines is register a domain that is the exact keyword that the page is optimised for. Having the .com is best, but a .org or .net is pretty much as good too. This can only work for one page on a web site of course, but it is a powerful technique to use.

The first thing you should do for general on page SEO is make the document title in the underlying HTML code the same as the page keyword. You can have additional words in the document title if you wish, but try to place the keyword phrase near the beginning, and keep it fairly short overall.

Your meta tag description is used by many of the search engines in their listings, so use this feature wisely. Use your main keyword in the description near the beginning, and make the description interesting, informative, short and to the point. When a person searching for something come across a listing that has the exact keyword they typed into the search engine in the title, the listing description and in the domain name, they are more likely to click on it that all the others. The search engines will also consider such a page as being highly relevant, and they will rank it accordingly.

The visible part of the page can also be optimised. The page SEO factors that are important here are the main page title and the use of the main keyword in the body of the text, as well as the use of synonyms and related keywords throughout the text. Use an H1 tag to place the page title in. The title should start with the main keyword if possible and can have additional words too.

The body of the text should have the main keyword phrase near the beginning and should then have it included several times more, but not too much. The density of the main keyword phrase should be around 1% to 2% or so. It can be a little higher, but keep it readable. On page SEO factors only need to be there – not overdone.

Top 4 Basic SEO Factors for Website and Blog

2009-12-28T19:38:00.000-08:00

Page Load Time and Page Speed emerging as a quality factor : We’ve already seen heated discussions on it and its getting lot of focus these days. It makes sense to me that Google might consider page load times and page speed as a decisive factor in page quality for a site. it may not be a direct influential factor but like a one in hundred factors that decides the quality of a page. I mean, if a page is slick and fast loading it makes lives easier for both bots and users right ? So if there are two sites, one with slower load time and one with quicker load time, then it makes sense that Google might treat the first one as more friendly.

Not saying that sites slower to load will be neglected, but they will sure miss an opportunity. Also, this doesn’t mean that sites on shared hosting servers will take a blow – no. Google probably is thinking of making it fair to al, but the crux will be that faster loading sites, since they have taken the pain in making it an easier user experience, will be merited overall. Let’s wait and watch.

Intra document/web page anchor placement : This is a new concept I’ve learned from Bill Slawski. He talks about a patent being filed that states that search engines (Google) might consider matching search queries with phrases/keywords inside the document/webpage and directly take you to the part on the webpage where the phrase/keyword is present, rather than the webpage itself. This will be a time saving exercise but again, this also might take webmasters aback, as we were not prepared for this.

Social Media Influence on SERPs : Is it there yet ? I don’t think so. What can be done ? I’m not sure yet. But social media influence on SERPs is definitely going to be more important in the coming years, and search engines have to find out methods to clear off noise from signal and device ways to feature socially popular stories/websites within SERPs in a fair way possible. This is something really tricky because there are websites that have not embraced social media yet, so it won’t be fair to avoid them from the SERPs just because of that particular reason. But Social Media sure is an influencing factor, and you got to figure out how to decipher it.

Dynamic content getting more meaningful and SEO friendly : Dynamic content was like quicksand for SEOs because of its complexities and limitations in optimizing. But its high time we recognize that we got to live with it. Not everyone wat to go “textual”and minimalistic, so search engines have to figure out what they can do to decipher dynamic content and make it search engine friendly. Parameter Filter Handling was a good initiative but we need more. article from www.dailyseoblog.com

Tips To Drive Traffic To Your Blog or Website

2009-12-28T19:23:00.000-08:00

If you started a blog and you want to make some future, you need to concentrate on your traffic in the start, rather than getting your friends to click on the ads. But how to make people come to your website, read it and come again. Analyzing and detailing it will take almost a year. Here by you got the some helpful tips, posting some quick tips for the new blogger.

Content : You post even just one post a day,it should have content which has quality.Its better to have single good post than 10 bad ones.viewers always appreciate the pages with good
content.You should make your best effort in getting them back to your site again.Make your posts conversational, pithy and topical. Keep them short and stick to one topic per post.Write often and regularly so that both readers and search engines visit your blog more often.

Search Engines : one of the best sources of traffic if you make your site well organised.Come up with nice keywording and you will get good page ranking .The more is your page rank the more the ad provide want to pay to you.Make sure your blog URL has got very good keyword in its title.Use submission sites to submit your URL in all the search engines like google,yahoo..Dont forget to submit your feed in RSS directories.There are sites which has submission directory links in bulk.Go there and submit your feed URL. use feed stats to attract users like the feedburner chicklet i have in my subscribe box.

Signature : post your blog address in the signature in your email making the users know your presence in the web.Go to each and every place where you find a lot of surfers like forums,social networks,community discussion and write your link over there.Write your link in the comments of the most famous blogs.But remember that Google dont count this as a linkback to your site.

Email subscription : Dont forget to give a link of subscribe to updates through email on your blog.
Social bookmarking: Add a link of submit my site to digg, redditt, blinklist, buzz it and ....at the end of each article your write like i have on my blog. Submit your articles to these sites to get best traffic.

Backlinking : Try to contact authors of good blogs and request them for backlinks.It should nt look to them that you are begging,Write a letter like this"I have something interesting for you on my webpage.If you find my site or blog interesting,give me a link o my site on your webpage"

3 Effective Ways to block Google Crawling

2009-12-28T19:04:00.000-08:00

Let’s see how we can make Google stay out of crawling selected portions/parts of a website, effectively that is.

Lock and Key Method: The most effective and sure shot method is to use a lock and key mechanism. That is to leave those pages you don’t want Google access, locked behind. Recommended method is to use a username/password login gateway to those pages/part of the website, that you don’t want Google to crawl.

The Nofollow Meta Header tags : The next best thing to Lock and Key method is to use the versatile meta header tags. Pick up those pages that you don’t want Google to crawl, and add the meta=nofollow tag to their headers. Technically this makes Google “skip” indexing the contents of the page. However, this method will be rendered in effective if external websites link extensively to the URL and Google might just “see” the page somehow, while not indexing it still. Also, when you have a large number of pages to be screened out of Google, then adding the header tags can lead to complications.

Blocking the links with NoFollow tags : The third and easiest way to block Google from crawling certain pages/URL is to use the “NoFollow” tags on the links that point to that particular URL. Using Nofollow tags will tell Google that its bots needn’t crawl the contents of a page, as the content may not be useful. Even though this sounds technically okay, sometimes Google can “see through” the nofollow tags.

In my opinion adding Nofollow tags to links are like blocking entry to a room with a Glass wall. Google bots won’t enter the room, or index the contents there, but can very well see through the glass wall and will have an idea about what’s in there. So there you have it. Three effective (and ineffective) ways to block Google from crawling part/sections of your website. Each one works out well according to the condtions and crcumstances, and sometimes even you have to work out all the three based on nature of the pages you’re dealing with. article from www.dailyseoblog.com

Create a SEO Friendly Blog | Important Factors for Creating Blogs

2009-10-31T20:46:00.000-07:00

If you want to Create New Blog, First you have to think what kind of Blogs this then how it will help you to gain more traffic and visitors therefore encourage more sales. So just what exactly is SEO and how can you add it to your blog..

What is SEO ?

SEO stands for Search Engine Optimization and used to make your website rank higher in search engines. You do this by using certain keywords that show your site on search engines such as Google and Yahoo. However, it can be difficult getting your website noticed on the major search engines as they usually prefer your website to have been up for at least a year or two and having it linked to from other websites, is also sometimes needed.

Important SEO Factors For Blogs :

If you are looking to use SEO to promote your online home based business blog, you will need to take various factors into consideration. The first is that it is good to use as many keywords as possible to highlight your site, you should never use too many.

If you do use too many keywords, the search engines that you want to help you will actually ignore the site and consider as spam. They do not want you to overstuff your website with SEO content because if you do, it is likely not to be of a good quality. So, you need content in your website that reads well and has a good amount of keywords, but not too many.

The good news about a blog is that you can generally get away with using more keywords than you can in an article. This is because it makes more sense in a blog because it is shorter and it is a summary of whatever it is that you want to say. However, saying that, it would still be a good idea to limit the keywords and ensure that the blog does make sense with them all included. Hence you can improve your, internet business opportunity.

Finally, the main thing to keep in mind with Search Engine Optimization and blogs is that you need to make any external links that you may provide relevant to your website. If, for example, you have a website about cars, it would be pointless having a link to site about office furniture. The search engines will pick up on all of the links that you have and they will simply push your website down the list if they notice anything funny about your submission.

Twitter Making it's Search Better

2009-10-31T20:07:00.000-07:00

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

Twitter is planning to make their search better to give better user experience. Santosh Jayaram (Twitter VP of Operations) confirmed that some changes are going to happen in twitter search. He was earlier worked as a VP in Google Search Quality team.

We all should feel glad to know about these changes, because Twitter usually away from major changes. Any ways because of this most of the third party twitter tools making good money. Let them be happy.

Mainly Two things they were looking to change :

Indexing links in tweets
Reputation ranking system for tweets

Indexing Links in Tweets :

Currently search engines only able to crawl the text in the tweets but not links. They were planning to make the search engines to crawl the links too along with text in the tweets. So that people can get real time twitter results in the search engines too. Especially it gives users better search experience to those who are looking for timely content.

Reputation ranking system for tweets :

We all know that whenever we click on the trending topic, able to see lot of retweets. They are planning to give Reputation ranking system to these tweets. No one knows how the system is designed. Even the twitter engineers also not aware much about this, why because they are still figuring out that which works better. Hope this ranking system will give a great user experience.

The whole world is awaiting for these changes.

Importance of Google Analytics

2009-10-11T19:43:00.000-07:00

Google Analytics have major importance in on line business. Tracking the history of visitors and keep doing research on analytics is must and should. We can know about visitors and their views through these analytics.

Analytics usage are increasing day by day. Analytic professionals have higher demand in the market. Everyone can't become an Analytic expert. It needs great thinking, visualization and case study.

Every On line business should take care about :

Bounce rate :

Bounce rate is something which will helps you to know that how visitors are going away from your site. Higher bounce rate means visitors aren't interested on your site. Lesser means visitors are happy to stay on your site. It's always better to make bounce rate 0%, however it's not possible, so it's better to keep it less.

Visit Length :

How long visitors are staying on your site in average? If most of the visitors are staying good amount time on your site means they are reading some thing on your site which is useful for them. So visit length always matters to know the interest of viewer on your site. According to this metrics you can optimize your site.

Visit Depth :

Visit Depth means "Are the visitor is showing interest in visiting the other pages of your site too?" If a visitor visited most of the pages on your site and spent good amount of time on each page says your site awesome. visited all pages and spend less amount of time is not good. Not visited other pages is bad. So higher visit depth helps to grow your business as well as brand.

Returning Visitors :

More returning visits means you have loyal readers for your site. If a visitor come again and again to your site means he liked your site and found it useful. These kind of readers are called as loyal readers. More loyal readers you have, that much popular your site is. It's very important to have more returning visits. Always try to increase the number of normal visits as well as returning visits.

... Most of the search engines will consider all these factors, to show up your website in top search engine results for a particular keyword. So it's important to make note of all these topics and keep working and optimizing it to succeed in your business. Comment your thoughts :) ...

Google Offers Proposal To Make AJAX Crawlable

2009-10-11T19:20:00.000-07:00

Google Offers Proposal To Make AJAX Crawlable

It’s one of the most common pieces of SEO advice you’ll find: Don’t build your web site with AJAX if you want it to be crawled and indexed by search engines. AJAX-based web sites are essentially a locked and bolted door when a spider comes crawling.

At our SMX East conference today, Google has announced a proposal to change that, a new standard that would make AJAX crawlable. If it comes to pass, and if the other major search engines go along with the idea, the proposal could serve as a green light for developers wanting to enjoy the rich features of using AJAX while not sacrificing search engine visibility.

The details of Google’s proposal are, to this non-developer, highly technical and more than I care to recap here. (Read Google’s blog post, linked above, for the details.) Google’s goals in creating the new standard are summed up in less technical language:

Minimal changes are required as the website grows
Users and search engines see the same content (no cloaking)
Search engines can send users directly to the AJAX URL (not to a static copy)
Site owners have a way of verifying that their AJAX website is rendered correctly and thus that the crawler has access to all the content

Google estimates that about 70% of all web content is created dynamically, and that figure is likely to grow. “This hurts search,” Google says. “Not solving AJAX crawlabilty holds back progress on the web.” Those quotes are from a Google Docs presentation deck about the proposal, embedded below.

Read More Articles http://searchengineland.com/google-proposes-to-make-ajax-crawlable-27408

What are the Factors of Deep Linking

2009-10-11T19:06:00.000-07:00

Deep linking is as important a consideration as back linking! It does not matter which page visitors use to enter our websites. If they like what they read on our internal pages, they are more likely to view other pages on our websites. If they view other pages on our website, they are likely to find our homepage, and we will get a chance to tell them why they should buy our products or services.

Deep links to our website help to ensure that the search engines will have good cause to show our internal webpages as well as our homepage. For every page in our website that gets great SERP, our chances of getting a sale are increased significantly.

We have 15 pages on our website, eight of which provide real content to our prospective clients. All eight of these pages have a significant number of back links pointing to them. 48% of our visitors land on our home page. 37% of our visitors land on our internal pages. As a result, 85% of our traffíc lands on our website as a result of our back links, either directly or through our natural search placement in the search engines. The remaining 15% arrive on our website through bookmarks, personal referrals, and paid listings.

What Are Deep Links?

Deep links are links that go to specific pages within your website. For example, let’s say that you have a home improvement website that has a large number of pages and articles on it telling people how to do projects. If all of your back links are pointing only to your home page and you have none pointing to specific article pages, then you are not getting the full benefit of your linking activities.

Think about it this way, if I go to your website and find a piece of information that I find particularly helpful or interesting and I want to tell other people about it, how will I do it? When I tell all my friends on my blog about this great page of yours, am I going to link to your home page? No, I am going to copy and paste the actual webpage address out of my browser, into my blog. That is deep linking and what is considered to be natural linking by the search engines.

What Are Natural Links?

Natural links are those links that are created by people other than the website’s marketing team. Suppose I posted a link in my own blog that said that the "most easily understood tutorial, I have read, for creating a php-xml parser" was: http://www.sitepoint.com/article/php-xml-parsing-rss-1-0 , and I put my quoted text into the link. That is a natural link, because I created the link with no prompting from the management at SitePoint.com.

Difficulties In Creating Deep Links

There are a few problems that you will run into when trying to create deep links to your site. One problem is that if you ask a Webmaster of another site to link to you, they will most likely just link to your home page. When you submit to directories, the vast majority of them will only allow you a link to your home page, not a deep link. Even if they do allow you to submit a deep link, they will not allow you to submit 10 deep links.

Success Tips For Creating Deep Links

Deep linking is quite a bit easier when utilizing free reprint articles as a part of your link building campaign. This is because you can put whatever link you want to put in the "About The Author" box. The About The Author box is required to stay intact in all websites that are using your article. If you intend on writing a large number of articles to promote your domain, then you will want to optimize your results by putting a different deep link into the About The Author box for each of the articles that you write.

Another method of doing this is free and easy, but requires a bit of time. Take keywords in each page of the text on your website and make a hyperlink on that word or phrase to another page on your site. This is very easily done if you know how to do basic HTML. The ultimate goal here is to have every page of your website linked to, at least once, by another page on your site. You will want to spread these out among your domain’s webpages, instead of having just a couple of pages linking to the other 50 pages.

Social Bookmarking Secrets | Effective way of Doing Social Bookmarking

2009-09-22T22:30:00.000-07:00

In Web.2 Concept has it's own place in the internet even the media is getting raised. It's a process where people can find links and bookmark or favorite those links and also can vote for the links. More votes for a link means the popular bookmark it is.

Most of the guys even don't the right process that how to do . It's also an art, if you know that how to perform the art perfectly then your profile would be get more visits and your links would get more votes.

I would like to explain you the right way that how you need to perform . Step by step described follow :

Update entire profile will complete info which looks professional
Search authorized profiles then vote and comment on their links
Add Authorized profiles in to your friends
Build a professional relationship with them
First to vote and comment on their links
In result you will get good comments and votes for your links
Provide different kinds of good links which catches public interest.

List of Boookmarking sites :

Digg.com
Reddit.com
Hotklix.com
Zimbio.com
Wikio.com
Current.com
Shoutwire.com
Stumblepon.com
Technorati.com
Del.icio.us
Propeller.com
Simpy.com
Slashdot.org .......... etc...

Main problem here is most of the people will create profiles and submit their own website links again and again in the same profile, it causes to ban account by the site administrator and also you will get a bad impact in the internet world. Hope you guys are clear with instructions if not let me know. So that i can correct myself. Feel free to ask questions. Looking forward for your comments.

Anchor Text Optimization | On Page SEO Techniques

2009-09-22T19:39:00.000-07:00

Getting quality keyword anchored backlinks is the name of the game in SEO.

When obtaining backlinks to your site, it is important to include you keyword as the text for the link! Google uses the anchor text to make choices about the content of your page and how to rank you for certain keywords.

5 Ways to Anchor Your Links Like a Newbie

1. Use “here” / “click here” / “my website” when you link to your site. Congrats, you just told Google your site is about “here” or “click here”; not “clocks”, “clothing”, “video games”, “credit cards”, or “loans”.

2. Using your name as your primary anchor text. You’ll rank really well for your name, but you’re going to have one hell of a time making money from that. When was the last time you saw massive demand for “Frank”?

3. Using your business name. So you’ll rank really well for your business name, but this will do nothing but provide traffic from people who already know who you are. What about bringing in new people? Enough people will link to you with your site / business name, so you’ll earn the top spot for your name eventually by default, especially if your business name is your URL.

4. Anchoring your online nickname. This is even worse than your name. Who is ever going to search for CoolDuDz1978 or something crazy like that?

5. Anchoring the same thing over and over. This is the next step newbies take. You tell them “anchor your keyword” and they go get 1000 exact keyword anchored links over night. Google bomb much? Google will see this as spam and could actually hurt you. Mix it up.

5 Ways To Anchoring Links a Pro

1. Anchor your keyword, related keywords, and long tail keywords.
2. Anchor deep pages with keywords.
3. Develop a “keyword” nick name. *cough* *cough* SEO Tips & Tricks / Basic seo Factors *cough* *cough*
4. Develop a keyword sitename. Court’s “Internet Marketing” School. <– f’ing great.
5. Get creative with your anchor text. My friend’s company he works for is “Paramore Redd”. They always anchor Designed by: Parmore Redd. Why not anchor something like “P|R Nashville Online Marketing”?
6. Use your keyword in your site title, like “How to Make Money Online“, that way people will use the keyword as the anchor text when they refer to you.

Looking at someone’s anchor text really shows how much they know about SEO. And by links, I’m talking about links pointing to your site from other sites organically. Don’t get this confused with the type of linking Court is talking about in his post How To Make Money Posting Links On Google. Those type of links aren’t real links at all, but are contextual advertisements. Those “google links” are actually Adsense ads. But anways, the role anchor text plays in your SERPS success is HUGE. Do not get caught anchoring like a newbie. Put some thought in creative ways to get the anchors you want. Of course, sometimes you have to go with the site name or your name, but try to get as many keyword anchored links as you can.

Google Chrome 3 is Released | Download Google Chrome 3

2009-09-16T02:12:00.001-07:00

Two weeks ago Google has been launched Google Chrome 2 and now Google Chrome 3. Yes, it seems that Google is in hurry to compete in versions with other Internet browsers applications. There is no so much difference in Chrome 3 as compare to the last released version.

Published Chromium developers release notes for Chrome 3 describes 16 features which are fixed in Chrome 3 that means there are no enhancements in browser. Some of fixes are multiple crash fixes, book marks extension, tab enhancements, localhost problems fixings etc. Google Chrome 3 is just released for MS Windows PCs. As there is no prominent distinctive line in functions of Chrome 2 and Chrome 3, so read Chrome 3 release notes before moving for new version.

A feature you won't probably use too often, at least for now, is the support for the HTML5 video and audio tags. Like Firefox 3.5, Chrome includes video codecs that allow you to embed videos without using slow and unreliable plug-ins like Adobe Flash. You can test this feature in TinyVid.com, an experimental Ogg video uploading site, or in YouTube's HTML5 demo page, which uses an H.264 video.

One year after the first release, the numbers are impressive: "51 developer, 21 beta and 15 stable updates and 3,505 bugfixes". Google Chrome's market share is 2.84%, according to Net Applications, but the browser's impact was even more significant: Chrome set a high standard for browsers by focusing on speed, a simplified user interface and by handling web pages as if they were applications. Safari 4, as well as the the next versions of Firefox, are influenced by Google Chrome's simplicity.

In other Chrome news, the documentation for creating extensions is now available and the support for extensions is enabled by default in the dev channel. If you use the stable version of Chrome, you need to wait a little bit.

Download Google Chrome 3

Sitemap Autodiscovery | Submit XML Sitemaps with Robots.txt

2009-09-15T09:12:00.000-07:00

Search engines and robots.txt:

Since the birth of internet search engines, the robots.txt file has been how webmasters could let search engines like Google know what content should get crawled and indexed. However, as part of Google Sitemaps, later named XML Sitemaps Protocol, the usage was expanded with Sitemaps Autodiscovery. It is now possible for webmaster to direct search engines to the website XML sitemap. The moment a search engine has found your website and the robots.txt file, it will also know where to find your XML sitemap.

Submit your XML sitemaps:
In the beginning XML sitemaps submission required you had created and verified a Google Webmaster Tools account. You also had to submit your sitemap files manually. Now, instead of submitting XML sitemaps to all search engines individually, you can be done with them all in seconds.

As see from above, to add XML sitemaps autodiscovery to a robots.txt file, add the fully qualified XML sitemap file path like this: Sitemap: http://www.example.com/sitemap.xml.

Complete robots.txt example for XML sitemaps autodiscovery
User-agent: *
Disallow:
Sitemap: http://www.example.com/sitemap.xml

If you have created a sitemap index file, you can also reference that:
User-agent: *
Disallow:
Sitemap: Sitemap: http://www.example.com/sitemap-index.xml

Manual XML sitemap submission
There can be good reasons to submit your sitemaps manually the first time, e.g. to get acquainted with the different search engine and webmaster tools available:

* Google Webmaster Tools
* Live Webmaster Tools (MSN)
* Yahoo SiteExplorer

Advanced manage and submit sitemaps
In the beginning no search engines supported cross submit multiple websites in one XML sitemap file. However, now most include support for new ways of managing sitemaps across multiple sites. Requirement is you need to verify ownership of all websites:

* Sitemaps protocol: Cross sitemaps submit and manage using robots.txt.
* Google: More website verification methods than sitemaps protocol defines.

Read More Articles Visit http://www.xml-sitemaps-generator.com

Google Introduced | Recent Google Search Results

2009-09-15T02:52:00.000-07:00

Google Introduced New Factors, Find your Indexd pages in google with in second, minutes, hour etc, Example: Indexed Pages within, 46 seconds, Minutes, Month, Week, Hour these are the Factors, google introduced please read this story

Ran Geva noticed that Google's date range restrictions have been extended and you can now find web pages indexed by Google less than one minute ago or even less than 10 seconds ago.

(Update. Google doesn't necessarily index web pages as soon as they're published, but the sites that use feeds or sitemaps are indexed pretty fast. With recent advancements like PubSubHubbub that provide real-time notifications for updates, the
delay between publishing pages and finding them using Google will be further reduced.)

Click on "show options", select "past 24 hours" and tweak the URL by replacing "tbs=qdr:d" with "tbs=qdr:n" to find pages indexed in the past minute.

The date restriction feature is quite flexible, but you need to know the syntax used by Google's URLs:

tbs=qdr:[name][value]

where [name] can be one of these values: s (second), n (minute), h (hour), d (day), w (week), m (month), y (year), while [value] is a number.

To find the web pages indexed less than 45 seconds ago that include the word "flu", use this URL:

http://www.google.com/search?q=flu&tbs=qdr:s45

Unfortunately, if you restrict the results to very recent web pages, Google shows a small sample and doesn't list all the results.

Example: a search for [Tiger Woods] restricted to almost real-time results.

2009 New Google Updates| Google Grows a Larger Search Box on Home Page

2009-09-10T03:31:00.000-07:00

Google Introduced the New Home page for Keyword Suggestion, we see clearly now, the keyword what ever Search, that is. For us, search has always been our focus. And, starting today, you'll notice on our homepage and on our search results pages, our search box is growing in size.

Although this is a very simple idea and an even simpler change, we're excited about it — because it symbolizes our focus on search and because it makes our clean, minimalist homepage even easier and more fun to use.

The new, larger Google search box features larger text when you type so you can see your query more clearly. It also uses a larger text size for the suggestions below the search box, making it easier to select one of the possible refinements. Over the past 11 years,

we've made a number of changes to our homepage. Some are small and some are large. In this case, it's a small change that makes search more prominent.
See this Old Google Home Page

Google has always been first and foremost about search, and we're committed to building and powering the best search on the web — now available through a supersized search box.

Read More Articles Visit http://googleblog.blogspot.com/

Google Caffeine New Search Index & Algorithm | Google Answer to Bing

2009-09-09T07:52:00.000-07:00

Microsoft launched its new search engine Bing in June, positioning it as a “decision engine” which delivers more than just page results. They also parnered with Yahoo recently gaining license to Yahoo’s search technology. This will allow Microsoft to extend its new search engine Bing to all of Yahoo’s Web properties. Microsoft has already started to steal some search engine market share from Google. Facebook is also giving competition to Google by releasing a new realtime search engine.

Google is, however. not taking these developments lightly. For last several months, Google has been secretly working on a new project - codenamed Caffeine - the next generation of Google Search engine. This is not going to be a minor upgrade, but an entire new architecture for Google search engine. In short, it will be a completely new version of Google.

The next generation search architecture dubbed Caffeine - is still under development, but Google has released a beta version of Caffeine for public. Though very little is known about Caffeine’s algorithms and inner workings, its launch has come at the right time when by Microsoft is making an all out effort to grab a share in the search engine marketplace, where it is currently in the third position.

As per statement released by Google, the objective for the new version of Google Search is to improve its size, indexing speed, accuracy, and comprehensiveness. There is no confirmation from Google about when it would formally launch the new Caffeine architecture.

We tested Caffeine for few keyword phrases, and found out that it is much more faster, and has more indexed pages. Search results are obviously little different than the ones you get in the current version of Google. Why don’t you take a test drive yourself to see how the new Google search engine works?

2009 SEO New Updates | Google Changed New Tactics for SEO

2009-09-09T02:33:00.000-07:00

Some of the SEO changes that took place in 2009 are :

Google improves flash indexing :

Google has enhanced its search engine’s capacity to index Adobe’s Flash files, which are very popular on the Web but tricky for search engine spiders. Google and Adobe’s created a new algorithm which now indexes text content in Flash. As a result Google Bots now indexes textual content in .SWF files of all kinds and extracts URL’s embedded in Flash.

Canonical Link Element:

In short, the canonical element is a line of code that you add to pages that may be duplicates. The canonical link element rel=”canonical” is added to a page within the header () of a page, typically by developers, as follows

In this code, you designate the “canonical,” or “proper,” URL. Engines, in turn, note this URL and apply link popularity and authority to the canonical version instead of applying them to duplicate URLs.

This provides a hint to a search engine about which is the most important or original page if pages are identical or similar in terms of content, but have a different URL.

Two major updates were :

i) Regular PR and Backlink Updates :

Usually a Google PageRank update occurs every three months. So everyone was expecting an Page rank update in the month of march. Lots of rumors and gossips were spread out among webmasters and finally the wait ended up in the first week of April. This time Google crawled for both Page rank and Backlink. But this year Google gave two more surprises as Google danced similarly in the month of June and July which made a great impact on all the working strategies of SEO.

ii) Search Refinements and Snippets :

There were three changes on the Google search result pages which were visible to all the users.

1. The snippet length for the search results has increased. Earlier the snippet was of two lines. Google now displays an extended snippet of 3 lines for queries that consist of three or more keywords. The idea behind this change is that these multi keyword queries are much targeted and complex and hence the short snippet might not contain enough information.

2. Another change is that Google now shows more related searches at the bottom of the search results page. It is very important that you optimize the different pages of your website for different keywords.

3. The third change is that Google now shows local results based on IP addresses. The local results are delivered based on the IP address of the searcher. That means that you will get different results than people in another city.

i) Google Show Options

Google announced a new set of features called as Search/Show Options, which are a collection of tools that rearranges the result so that it can be viewed from different user’s perspectives.

ii) Microsoft New Search Engine BING Launched

On May 28th Microsoft publicly unveiled its soon-to-launch search engine Bing, which was publicly available on June 3. Bing is Microsoft’s new decision engine. The home page features a rotation of stunning photography, for instance, which can be clicked on to produce related image search results. In search presentation, Bing wins. It uses technology from Powerset (a search technology company Microsoft acquired) to display refined versions of your query down the left side of the page. Bing gave a menu of “related searches,” that included Walkthrough, News, and so on.

No More Page Rank Sculpting:

PageRank sculpting is an SEO tactic that involves adding the nofollow attribute to links for which PageRank flow is not necessary. Early in 2005, the main search engines introduced a ‘nofollow’ attribute for the A HREF HTML command for coding hyperlinks.
Pagerank sculpting used to be really effective around a year ago but Finally Matt Cutts announced in his blog that it’s not the most effective way to utilize your page rank and its not recommended.

Webmaster “Summer Shine”

July 2009 Google webmaster team have named there new update as “summer shine”. Webmaster added new feel to the webmaster. Among which some of the major updates are:
1.Site Selector Update
2.Site Link Update
3.URL Remove Request update
4.Home Page Update

Next Generation Architecture for web Search - Google’s Caffeine :

On 10th August Google ask people to help and test there next generation infrastructure. This change was made to improve indexing capability, speed and accuracy of the search results.

Google has provided a preview of the new infrastructure at www2.sandbox.google.com and invited web developers to try searches there.

Avoid 5 Black Hat SEO Techniques

2009-09-08T08:51:00.000-07:00

Whether you think Black Hat SEO is bad or not you should avoid it anway, because it can get you banned from the search engines, or at least reduce your ranking. Google has been known to remove sites it felt weren't playing fair. Granted, this isn't likely, but why take that risk? Also, much Black Hat SEO involves some fairly technical work. If this article is your introduction to SEO, you likely don't have the skills to be a successful Black Hatter anyway -- at least one who doesn't get caught.

If you want to stay on Google's good side, here are some things to avoid:

* Invisible text : Don't put white text on a white background. In fact, don't put even very light yellow on a white background. The engines aren't stupid; just because the colors aren't exactly the same doesn't mean they can't figure out there's no contrast. Yes, there are clever ways to try to fool Google about what the background color actually is, but Google is probably aware of most of them anyway, and I won't cover them besides.

* Cloaking : Google knows what's on your site because periodically its automated robot called Googlebot visits all the pages in its index, and grabs all the page content so it can analyze it later. Cloaking means showing one page to Googlebot and a completely different page to real human visitors. Google despises this aplenty.

* Keyword Stuffing : The engines want your pages to be natural. Finding every place to cram your keywords onto your pages -- or worse, including a "paragraph" of nothing but keywords, especially if they're repeated ad nauseum -- is a big no-no. Do you consider pages with lists of keywords to be high quality? Neither does Google.

* Doorway pages : A doorway page is a page built specifically for the purpose of ranking well in the search engines and without any real content of its own, and which then links to the "real" destination page, or automatically redirects there. Doorway pages are a popular choice of some SEO firms, although Google has cracked down on this and many webmasters saw their pages disappear from the index. Some SEO firms call their doorway pages something else, in an effort to fool potential customers who know enough to know that they should avoid doorway pages. But a doorway page is still a doorway page even if you call it something else. Some engines may decide that an orphaned page is a doorway page, and if so then the page or the site might suffer a penalty.

* Spam : Spam has a special meaning with regards to SEO: worthless pages with no content, created specifically for the purpose of ranking well in the engines. You think they have what you're looking for, but when you get there it's just a bunch of ads or listings of other sites. The webmaster is either getting paid by the advertisers, or the page is a doorway page, with the webmaster hoping that you'll click over to the page s/he really wants you to go to.

Read More Articles Visit http://websitehelpers.com/seo/blackhat.html

15 Common SEO Mistakes

2009-09-07T22:14:00.000-07:00

1) Focusing on wrong keywords for the site
Now this is the major problem for the sites not ranking well. You have a site for only providing the services for manufacturing of business cards, but you have all the keywords like printing cards, delivering cards etc, that doesn't give any value to your website, rather than focusing on too many non related business keywords or not to the specific keyword.

2) Leaving the Title Tags Empty
I have seen the websites not giving focus to the title tags of the web-page. Title tag is an important tag and it is being displayed in the search results as the title of the web searches for the website. So as a result it becomes important for the titles of the web pages to be unique and present on the page.

3) Not Utilizing the Meta Data
Meta Data, i.e., The Meta Title, The Meta Description & The Meta Keywords, even though they are becoming the things of the past, but having them in your web page not only increases the relevancy of the page but also helps in creating/identifying the theme of the web-page to the spider.

4) Concentrating only on Meta Tags
Now this is a another seo mistake which comes into picture. If you are thinking that providing only the proper meta data to your web-page can put you on the top of the search engine listings, then my dear friend(s) think about it.

5) Java Script Menus
Java Script make the menus very functional, but is not considered as SEO friendly. There are some sites which can't live without the Java Script, so in those cases where you cannot remove the java script menus by css, it's better to provide the menu links in the sitemap or you can also create the footer links for the menus.

6) Lack of Maintenance
SEO is an ongoing process, so once your business start showing up for your keywords which you have optimized the site for, don't just stop. Think of the other ways and methods and processes, look at your competitors and see what they are doing, and create new strategies to maintain your listing on the top.

7) Using Images for Headings
Images do make a site look more attractive and appealing to the users, but using the images in the place of Headings is really a bad idea as far as SEO point of view is concerned.

8) Not choosing proper URLs
Now this may seem too basic thing to be considered, but choosing the proper keyword for your domain is very important factor in SEO. Not only this, while creating sub-pages for the website, it's always better to put keywords in the URL of the pages. All the major three search engines give proper relevance, so there is no point of ignoring the keyword stuffed URL's.

9) More Backlinks are never better
This is another SEO Mistake which many people considers. Having backlinks is important for the SEO, but the more the better concepts does not applies here, rather than the quality matters. So just check the quality of the links which your website is getting, other than checking the number.

10) Lack of Keywords in the Content
You have the content for your web-page, but you lack the keywords in the content for your page, that will do no good to the site. Putting important keywords on the page, particularly the one you are optimizing the web-page for, is very important and is highly recommended as SEO point of view.

11) Missing Robots Tags
Robots tags are as important as title tags. They provide the information to the spider to crawl which section of the website, and to leave which portion of the website.

12) Directory Listing in DMOZ & Yahoo
Google takes it's search results from DMOZ and Yahoo takes from Yahoo Directory. As these are the major search engines, it is always better to get listed in these directories to get major exposure. Even though there is a price of $299 to get listed in the Yahoo Directory, as compared to DMOZ which is free, it's worth submitting it.

13) Improper Anchor Text
It's a good way to use the keywords in the anchor texts and a way to circulate them in the page.

14) Insufficient Content
The content of the site has to be informative and should provide enough information to the user. No content means no traffic.

15) Not Following the Guidelines as Laid by Google, Yahoo & MSN
The major search engines have laid the guidelines for the better indexing and crawling of the websites, not following them leads to the negative result for the websites, check the same here,

Get More Article Visit http://tusharvickkie.blogspot.com

What is Keyword Cannibalization ?

2009-09-07T22:06:00.000-07:00

Keyword Cannibalization

Keyword Cannibalization is a process where the web pages of a website compete for each other, for the same keywords or the key phrases. This creates a problem of confusion for the search engine spiders to provide which page in the search results, to the user.

In simple terms it's like repeating the same keywords in the website, to gain advantage in the search results. But it's reverse happens as the spiders cannot decide to show which page as the search result to the user, as everything in front of them seems to be the same. Maximum times this happens by mistake or in order to repeat the keyword throughout the site.

The story behind Keyword Cannibalization

Search Engines consider both the "On Page factors" and the "Off Page Factors" to determine the rank of the web page. On Page factors like the Title Tags and the Content, and Off Page Factors like the number of Links to the web page, the Anchor Text to those links and the Authority of the linking sites, play a vital role in the rank of the web page.

But if you are using the same keywords for multiple pages, then it becomes difficult for the search engines to decide which page to show for the respective keywords typed in the search browser. Moreover, search engines generally don't show multiple pages from the same website, as its not useful for the user. So they end up showing the web page which they feel is the best, and hence Keyword Cannibalization.

The Solution to Keyword Cannibalization

If you already have the keyword cannibalization in your website, then it's better to use 301 redirects, from the different pages to the main page.
Use unique Title tags for each page.
Think every page as a different page and write unique content which appeals to the users.

10 Factors to Promote your Business | Web 2.0 Techniques

2009-09-07T05:25:00.000-07:00

Basic Factors Web 2.0 Techniques

Web 2.0 is a very effective platform, which enables users to create, modify and share the information via the world wide web. Web 2.0 or Social Media has lot of significance and can be used to promote your business very effectively.

1. Social Bookmarking - Starting from DIGGING your content to the the social networking websites like Digg, and Technorati which provides an excellent way to distribute your content on the world wide web. This provides a terrific way to promote your website.

2. Content Syndication - Create an informative article, and then distribute it via RSS. It provides an effective way to attract visitors every time you syndicate it.

3. Article Creation - Create informative article and then distribute them to the websites which accepts articles.

4. Press Release Submission - Submitting Press Releases to the websites allows you to promote your business, get more visibility, more traffic and backlink. There are a lot of press release websites which publish the press releases of no charge.

5. Classifieds - Use free classifieds where you can submit your URL. Here is the list of the same,

* Craigslist
* Google Base
* Yahoo Classifieds
* Classifieds for Free
* Text Link Exchange
* Recycler.com
* US Free Ads
* Kijiji

6. Join Social Communities - Social Communities like MySpace, FaceBook etc provides a lot of exposure to your business. Create a social community by joining any of the social site, and make friends i.e., your target audience.

7. Take Part in Yahoo Answers - Ask questions or answer to the questions based on the relevant specific category of your business, in Yahoo Answers. Provide a link to your website either in your profile or in the answers.

8. Forum Posting - Search for relevant forums for your business. Sign Up and then start taking part in the discussions or answer to the questions already on the forum. Make your signature, and then place a link to your website into it.

9. Blog Posting - Creating a blog for your corporate website, provides a tremendous exposure to your business. Moreover, find relevant blogs to your website, and comment on them.

10. An Aricle in Wikipedia - Create an article in wikipedia about your business.

Read More Articles Visit http://tusharvickkie.blogspot.com

SEO Tips & Factors | How to Create Sitemap for your Website

2009-09-07T05:24:00.000-07:00

How to Create Sitemap for your Website

There are many third party software and tools available on the internet for creating the sitemaps. Even I do use the tools when I am short of time. But it's always better to learn to know how to create the one manually. Here I am listing the procedure for creating the sitemap for your website.

Basically there are 3-steps for the sitemap,

1. Creating the Sitemap, in .XML file extension
2. Saving the Sitemap in the root directory of the server, and
3. Submitting the Sitemap to the search engine

1) Creating the Sitemap

The sitemap creation is very simple, just need to follow the following steps.

* Open any text editor, like notepad etc, and then save the file as - sitemap.xml

*

* Just copy paste the template as shown in the figure above. Now change the URL to your business domain or website.

* If your site consists of more than 4 pages, then just change copy the URL section of the site map and change the URL's accordingly.

* There can be more attributes for the sitemap, other than the URL, like

1. Changing frequency
2. Last Modified
3. Priority

You can add these details as per your need. For more details go to the suggested reading section down in the post.

2) Saving the Sitemap in the root directory of the website
Save the XML Sitemap in the root directory of the website.

3) Submitting the Sitemap to the Search Engines
This is the third step of the Sitemap creation and is very important. Submit the sitemap to the search engines, and by that I mean to submit it to the major 3 - Search Engines, i.e., the Google, Yahoo and the MSN.

* GOOGLE - Create the webmaster's account, if you done have, or-else sign in to the Google Webmaster Accounts. Submit the Sitemap where it says for Sitemap submission.

* YAHOO - Create an account in Yahoo, or sign in for the same. Add the sitemap by clicking to Submit Site Feed

* MSN - In order to submit the sitemap to MSN, sign in to your MSN's account by going to Webmaster Tools or create one if don't have. Go the section where it says add sitemap, so add it there. And hence you are done.

Read More Articles Visit http://tusharvickkie.blogspot.com

Google Search Engine | Crawling vs Indexing Factors

2009-09-07T05:22:00.000-07:00

Crawling vs Indexing Factors

We do a lot of searches monthly, and we do that by putting the search term into the Google search box, and just on the press of the button we are displayed by a zillion search results based on the popularity of the searched term.

Have we ever thought how it happens. Just by entering the search terms we are displayed the highly accurate information. I have tried to mention the concept behind the Google Search Results, by comparing the Crawling and Indexing process of the Google Search Engine Bot.

There are basically three processes to present the search results to the visitors

* Crawling the Website
* Indexing the Website
* Serving the Results

Website Crawling

Crawling in simple terms is the process of finding & adding the new and updated pages to the Google Index. Crawling is done by the Google's software, called as Google Bot (which is also known as the search engine spider or robot, or a bot). The Google's algorithm for crawling the site determines which sites to crawl, how many times, and how many pages from each site.

The crawler process starts with the list of the URL's, generated from the previous crawl and from the Google Sitemaps. The Googlebot visits each of these websites and it detects links on each page and adds them to its list of pages to crawl. The new sites, changes to existing sites, and dead links are noted and used to update the Google index.

It's an automated process, the crawling of the website, and has nothing to do with the payment to crawl the website more frequently.

Website Indexing

Indexing in simpler terms is mintaining list of things. In this aspect indexing means, compiling an index of words, and their location on each page, taken at the time of crawling the website by Google Bot. In addition to this, the Google Bot processes the information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many content types, but not all.

The Search Results
Serving Results is the process where the Google returns the results to the query entered by the user, based on the matches with the indexed pages. The relevancy of the search result depends on a lot of factors. And based on those SEO factors Google returns the search results.

In order for your site to rank well in search results pages, it's important to make sure that Google can crawl and index your site correctly.

Read More Articles Visit http://tusharvickkie.blogspot.com

Content Optimization Factors

2009-06-24T03:18:00.000-07:00

Content Optimization Factors: (optimization factors for every page)

• Page Title: use your keywords on page title.

• Use h1 header tags: put your topic in h1 header tag.

• Keywords Meta Tags

• Description Meta tag Keywords

• Add image tags: use Alternative Image Text.

• Use h2 header tags for sub heading.

• Keyword Density: The percentage of times a keyword appears on your page, compared to the total number of words on the page.

On page SEO Factors

2009-06-24T03:05:00.000-07:00

On page Optimization, SEO Factors

Keyword in URL
Keyword In Title Tag
Always start with keyword selection, research and testing
Title tags
Meta tags
ALT tags
H1 tags
URL structure
Internal Linking
Content
Keyword density
Site maps
Usability
Track target keywords

Don't Do common on-page SEO mistakes

2009-06-24T03:04:00.000-07:00

Don't Do common on-page SEO mistakes

These are the Factors Dont do SEO Tactics

Duplicate content
URL variants on the same pages
Off-site images and content on-site
Duplicate title tags

Don't do SEO spamming tactics such as:

2009-06-24T03:03:00.000-07:00

Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking

Off-Page Search Engine Optimization Factors

2009-06-24T02:35:00.000-07:00

Off-Page Search Engine Optimization Factors

1). Community Creation in Social Networking Sites
2). Blogging
3). Forum Postings
4). Search Engine Submission
5). Directory Submission
6). Social Bookmarking
6). Link Exchange
7). Link Baiting
8). Cross-Linking
9). Photo Sharing
10). Video Promotions
11). Business Reviews
12). Local Listings & Yellow Pages
13). Article Submission
14). Press Release Promotion
15). Classifieds Submission
16). Social Shopping Network
17). Answers
18). Document Sharing
19) CSS, W3C & RSS Directories Submission
20). Widget / Gadget Development
21). PPC Ad Campaign
22). Press Realease

Search Engine Optimization Vs Search Engine Crawlers

2009-02-20T11:37:00.000-08:00

There is a lot to apprentice if it comes to online or internet business and seek engine optimization. That is why a lot of humans appoint SEO consultants to anguish about their internet business for them.

However, if you do not wish to accept to pay SEO experts to advice you with the business of your website, again you may wish to anticipate about accomplishing it yourself! It's not that hard, it just takes some account on the internet from trusted sources. Really, a lot of of the SEO casework that are provided online are congenital about one thing, and that is seek engine crawlers.

Today we are traveling to allocution added about seek engine crawlers, and what they do. Soon you will acquisition out that appealing abundant aggregate that you do, as far as seek engine enhancement goes, is to accomplish these little crawlers happy. It is no best as simple as a quick seek engine acquiescence and your website becomes popular.

As you may be able to assumption by the name, these seek engine crawlers are little bots that roam about the internet searching for new websites and baronial them based on an algorithm. If they appear beyond a new website, they rank it in altered ways, demography abounding things in to consideration. These ranks advice to actuate area the website is traveling to end up in a seek done on a seek engine.

The aboriginal affair that you accept to do for these crawlers is to get noticed by them, and that is the hardest allotment of SEO, or at atomic that is what SEO consultants wish you to think! The accuracy of the amount is, you can get your website noticed by artlessly visiting altered accepted seek engines and abacus your URL to their acquiescence forms.

Basic SEO Tips | Make Your URLs As SEO Friendly | SEO Friendly Sites

2009-02-20T11:14:00.000-08:00

Search Engine Optimization abounding websites angle the adventitious of not getting absolutely indexed by seek spiders accordingly risking not getting ranked top abundant (if at all) in the seek engine after-effects pages (SERPs). The consistent poor about-face amount makes the website a asleep weight, demoralizes your agents and could abuse your business.

URL Rewriting

This bearings is absolutely simple to abstain by assuming some corrective operations to the site. One of these operations, URL rewriting, is advised by some rather difficult and a bit time-consuming but can be acutely able and advantageous in the continued run.

Why It Is Nice to Accept Apple-pie URL’s

There are two actual able affidavit for you to carbon your URLs, the aboriginal of which is accompanying to Seek Engine Optimization. Seek engines are abundant added at affluence with URLs that don’t accommodate continued concern strings.

A URL like http://www.example.com/4/basic.html can be indexed actual calmly admitting its activating form, http://www.example.com/cgi-bin/gen.pl?id=4&view=basic, can potentially abash seek engines and could cause them to absence important advice independent in the URL and you to absence those advancing top rankings.

With apple-pie URLs, the seek engines can analyze binder names and can authorize absolute links to keywords. Concern cord ambit abide to be an impediment in abounding seek engine’s attempts to absolutely basis sites. Several SEO professionals accede that activating (or, dirty) URLs are not actual ambrosial to web spiders, while changeless URLs accept greater afterimage in their cyberbanking eyes.

The additional able acumen for URL afterlight would be the added account for web users and “maintainability” for webmasters. Apple-pie URLs are abundant easier to remember. A approved web surfer will not bethink a URL abounding of parameters, and would acutely be beat by the abstraction of accounting the absolute URL. This is beneath decumbent to appear with apple-pie URLs. Calmly remembered URLs advice you actualize a added automatic Web website and accomplish it easier for your visitors to ahead area they can acquisition advice they need.

Webmasters tend to acquisition that advancement changeless URLs is a abundant easier assignment than alive with activating ones. Changeless URLs are added abstract, and appropriately added difficult to hack. The activating URLs are added transparent, acceptance accessible hackers to see the technology acclimated to body them and appropriately facilitating attacks.

Also, accustomed the breadth of activating URLs, it is actual accessible for webmasters to accomplish mistakes during aliment sessions, consistent in torn links. Also, if changeless URLs are used, the links to the site’s pages will still abide accurate should it be all-important to drift a website from one programming accent to addition (e.g. from Perl to Java).

Dashes vs. Underscores

Websites that still use underscores for their URLs are acceptable scarcer and scarcer. Some say that humans who still use underscores are “old school” while dashes assume be acclimated far added generally these days.

A account accompanying acumen for application dashes rather than underscores is the abolishment of the abashing created amid a amplitude and an accentuate if the URL is beheld as a link, or if press such a URL.

More to the point, the affairs that a aggregate of keywords independent in your Web website is included in the SERPs access exponentially if application dashes.

For exemple: a URL that contains “seo_techniques” will be apparent by the seek engine alone if the user searches for seo_techniques (this affectionate of seek is rarely performed); admitting searches for “seo”, “techniques”, or “seo techniques” gives your URL absolute “seo-techniques” a bigger adventitious of getting displayed on the SERPs. The birr will advice you added than you can imagine, by abundantly convalescent your afterimage on the Web.

How to Carbon URLs

The assumption of URL afterlight is in fact ambience a “system” on the host server that will acquiesce it (the server) to apperceive how to adapt the new URL format. What in fact happens if one decides to carbon the URLs of a website is alleged appearance the activating URLs with changeless ones. This agency that the URLs that ahead independent concern strings with elements such as “?”, “+”, “&”, “$”, “=”, or “%” will accommodate the added seek engine affable “/” (slash) element, presenting themselves in a simplified form.

To advice you with charwoman your URLs actuality are some afterlight accoutrement and engines, some chargeless of charge, others fee based.

Online / Accessible Source Tools

* http://www.seochat.com/seo-tools/url-rewriting/

* accessible Source URL Rewriter for .NET / IIS / ASP.NET:http://urlrewriter.net/

* accessible Source rewrite-module acquainted for ASP.NET 2.0:http://www.urlrewriting.net/en/FAQ.aspx

* mod_rewrite:http://httpd.apache.org/docs/2.0/mod/mod_rewrite.html

This is the a lot of accepted non-fee-based afterlight engine. It is a bore from the Apache HTTP Server that allows the simple abetment of URLs. The use of this bore requires the enabling of the RewriteEngine on your Apache server. Then, carbon rules accept to be defined, (you can even set altitude for anniversary rule), appropriately acceptance the carbon requests as they appear in.

In agreement of SEO, mod_rewrite can be accessible if you accept circuitous URLs that accommodate added than 2 parameters. In added words, if one of your activating URLs is accessed, the apparatus abaft mod_rewrite will “translate” it into a shorter, friendlier, static-looking URL.

Fee-Based Tools

* ISAPI_Rewrite

The Internet Server Application Program Interface (ISAPI) is addition URL abetment engine that functions in a agnate way to Apache’s mod_rewrite, the aberration getting it is advised accurately for Microsoft’s IIS (Internet Advice Server).

* IISRewrite

IISRewrite is a bare down accomplishing of Apache’s mod_rewrite modules for IIS. It is a rule-based afterlight engine that allows a Webmaster to dispense URLs on the fly in IIS.

URL Examples

Here are some examples of how URLs can attending afore and afterwards rewriting:

Example 1:

* Activating URL: http://www.companyname.com/products/...el=y&variety=z (before rewriting)

* Changeless URL: http://www.companyname.com/x/y/z.html (after rewriting)

Example 2:

* Activating URL: http://www.example.com/cgi-bin/gen.pl?id=4&view=basic (before writing)

* Changeless URL: http://www.example.com/4/basic.html (after writing)

Conclusions

URL afterlight can put you on the appropriate clue in the chase for top amoebic rankings if accumulated with added SEO techniques. Be acquainted that rewritten (and, presumably, bigger searching and added able in agreement of seek engine ranking) URLs cannot acting or accomplish up for a ailing advised Web site.

Don’t apprehend miracles. Nevertheless, if you adjudge that your website needs a makeover and alpha afterlight your URLs, accomplish abiding that:

* You accumulate them as abbreviate as accessible (to access usability),

* You use dashes rather than underscores (to accord your website a bigger adventitious of baronial as top as accessible in the SERPs),

* You use lowercase belletrist rather than uppercase ones (to abstain those case acute situations),

* The technology you accept acclimated cannot be detected in any of your URLs (to anticipate accessible hacker attacks).

SEO Tactics | SEO Tricks and Tips | Over 2000 Visitors Daily

2009-02-20T11:11:00.000-08:00

Here are 10 SEO approach that accept formed and are alive for me at this moment in time.

1. Superior Agreeable is and consistently will be your amount one agency for accepting top rankings and befitting them. You accept to accept seek engines are artlessly businesses that accumulation a artefact like any added company. That artefact is information. They accept to action superior after-effects to anyone application their account to break a problem, acknowledgment a catechism or to buy a product. The added relevant, the added targeted the seek band-aid they return, the college the all-embracing superior of their artefact and the added accepted their seek engine will become. Providing superior agreeable is basic for SEO success.

2. Keywords are your amount one accoutrement for accomplishing top rankings. You accept to accept keywords and how they plan on the web. You accept to apperceive how abounding searches are fabricated anniversary day for your called keywords. Sites like Wordtracker and Seobook will accord you a abecedarian amount of searches. Architecture your pages about your targeted keywords and don't overlook to do some deep-linking to these pages on your site. Find and body backlinks to these autogenous keyword pages and not just to your home page or area URL. Picking keywords with average to low antagonism has formed out able-bodied for me. So too has application the added targeted and college converting "long-tail" keywords been actual benign for me.

3. Onpage Factors and website architecture will play a above role in the spidering and indexing of your site/content. Accomplish abiding all your pages are SEO friendly, accomplish abiding all your pages can be accomplished from your homepage and no pages should be added than three levels abroad from it - befitting a sitemap advertisement of all your above pages makes the seek engines happy. Accomplish abiding you accept all your meta tags such as title, description, keywords... optimized (Title = about 65 characters, Description = about 160 characters).

Remember, your appellation and description should be keyword targeted and are the aboriginal contact/impression anyone will accept of your website - accomplish abiding you use them to draw and attract absorbed visitors to your website and content. Aswell accomplish abiding your appellation and URL are keyword akin for best effect. Accepting your above keyword in your Area Name aswell helps, application a pike | to abstracted altered elements of your appellation has helped my rankings, so too does accepting your keyword in the aboriginal and endure 25 words on your pages.

4. Google will forward you the a lot of able cartage so apply the majority of your SEO efforts on Google. Don't avoid Yahoo! or MSN but Google is baron of seek so accord it the account it deserves. With its new browser, Google's access will alone abound stronger so you accept to optimize your pages for Google. Use Google's Webmaster Accoutrement and Google Analytics to fine-tune your pages/content. I aswell use Google Alerts to accumulate up on my alcove keywords and for animadversion link-building on the anew created pages Google is indexing.

5. Hotlink Building is still the a lot of able way to addition your seek rankings. Accomplish abiding you get backlinks from accordant sites accompanying to your alcove bazaar and accomplish abiding the 'anchor text' is accompanying to your keywords but don't avoid the argument and all-embracing superior of the agreeable bond to you. The ballast argument is the underlined/clickable allocation of a link. Don't overlook bond is a two-way street, accomplish abiding you hotlink out to top quality, top ranked accordant sites in your niche.

6. Commodity Marketing is a able-bodied accustomed adjustment of accepting superior backlinks and it still works. Writing abbreviate 500 - 700 chat advisory accessible online writing with your backlinks in the ability box is still actual able for accepting targeted cartage and backlinks. Longer online writing accept aswell formed for me and I use an all-encompassing arrangement of distribution, including SubmitYourArticle, Isnare, Thephantomwriters... additional added above online sites. Don't overlook the accomplished aspect of blogging and RSS feeds in your commodity distribution. And consistently bethink you're aswell application these online writing to pre-sell your agreeable or products. Don't overlook to advantage sites like Squidoo, Hubpages... to access your rankings and traffic.

7. Onsite Cartage Hubs accept formed acutely able-bodied for me. These cartage hubs are accomplished sections of your website adherent to one sub-division of your above theme. For example, if you accept a website on Gifts, again marriage ability could be a abstracted section. This would be absolutely fleshed out with all-encompassing pages accoutrement aggregate ambidextrous with marriage ability - a independent keyword affluent allocation of your website on marriage gifts. Works agnate as a sub-domain, but I adopt application a agenda to bisect it up, such as yourdomain/wedding_gifts. (Most experts advance consistently application a abutment in your urls, but underscores accept formed accomplished for me.) Seek engines adulation these keyword/content affluent hubs but accumulate in apperception you're creating agreeable to aboriginal amuse your visitors.

8. WordPress blog software is acutely able for SEO purposes. WordPress software is simple to install on your website even if you accept no acquaintance with installing server-side scripts. Besides, seek engines adulation these awful SEO affable blogs with their able-bodied structured agreeable and keyword tagging. I accept at atomic one of these on all my sites to draw in the seek engines and get my agreeable indexed and ranked. I aswell use Blogger (owned by Google), Bloglines and added chargeless blogs to advice deliver my content.

9. Amusing Bookmark/Media Sites are acceptable actual important on the web. These cover a accomplished ambit of amusing sites like MySpace, FaceBook, Twitter... media account sites like Digg, SlashDot, Technorati... you accept to get your agreeable into this accomplished mix if you wish to yield abounding SEO advantage of Web 2.0 sites. You should be abutting these sites and application them. It's time consuming, but it will accumulate you in the beat of things. One simple affair you accept to do is to put amusing bookmark buttons on all your pages so that your visitors can calmly bookmark your agreeable for you. You can use a WordPress plug-in. I like application the simple chargeless site/service from Addthis.com which gives me a simple button to put on all my content.

10. Masterplan! Abounding webmasters and website owners overlook to advance or accept an all-embracing masterplan/strategy if it comes to SEO. You accept to accept an compassionate of what SEO is and what it can do for you and your site. Added importantly, you just don't wish SEO - you wish able SEO. In adjustment to accomplish able SEO you accept to accept three things: Relevance, Authority and Conversions.

Search Engine Optimization | Building Quality Backlinks | Keyword Rich Content

2009-02-20T10:59:00.000-08:00

There are abounding SEO webmasters who are accepting able-bodied acquaintance with on page optimization. You apperceive how to address Keyword affluent content. You apperceive how to optimize content. Yes I do accede after on page enhancement our website can’t rank for college seek results, but will you agreement that your website lasts for anytime in bigger baronial position?

No you can’t agreement for this. There is a abundant antagonism amid seo webmasters. If one is able-bodied optimizing his website and the added one is accomplishing bigger enhancement than him. On page enhancement is annihilation but Blogpost enhancement and Post appellation optimization. That’s all. Annihilation added than that. This is the affair anybody can do. Every webmaster knows that keyword abundance central blogpost should advance amid 8-10% and they apperceive How to optimize blogpost title.

In my appearance there are two types of agreeable writers. One is seo based agreeable biographer and the added one is Analgesic agreeable writer. For archetype bluehatseo.com. I can absolutely say that he never optimize his blogpost and he never done seo for his site. Still he manages to get 1000’s of links per day.

Even this website is accepting hotlink from wikipedia. I just wish to say that if your website agreeable is kings again dont anguish about backlinks. Links automatically comes to you. SEO based agreeable biographer cannot authority bigger position than Analgesic agreeable writer. He can authority alone for few canicule or periods. But the website with analgesic agreeable holds for activity long.

Link building:

I accept apparent in abounding websites adage Hotlink architecture is all-important and it accept to for bigger seek results. Yes I do accede with this statement. Hotlink architecture is the courage for our website. Hotlink architecture is all-important for such affectionate of bloggers who writes accustomed posts like me, but not for Bluehatseo. There are abundant website like labnol, w3schools, seobook who doesn’t absolutely crave hotlink building. Abounding links comes to them alone because of their content. but After hotlink architecture websites like ours are nothing. For bigger baronial positions we charge seo based agreeable accompanying with hotlink building. This account is for us. Once our website becomes accepted again we can aswell stop hotlink building. I just wish to say agreeable writers like us are crave hotlink building. After hotlink architecture how can we access others that we accept accounting some ‘x’ article?

For archetype abounding big companies like benz,suziki etc they never do publicity for their product. Every one knows about their artefact quality. These companies will get abounding reviews chargeless of cost. If benz is advancing up with new artefact bbc and cnn will accord chargeless advertisement. But baby and new extablish companies will charge do publicity. If they feel that their artefact is not upto their mark again they charge to focus on Marketing . I achievement you guys accept accepted the above aberration amid Seo based agreeable autograph and analgesic agreeable writing.

Now my acknowledgment is: Agreeable is consistently king. You don’t absolutely charge of seo if your website agreeable is king. Natural and superior links will automatically comes to you. If you feel that your website agreeable is not upto mark again you accept to get into seo based agreeable with acceptable and superior hotlink architecture strategy.

If the altercation amid Keyword affluent agreeable and Superior backlines again my acknowledgment is : As a webmaster we charge both Keyword affluent agreeable and superior backlinks for bigger baronial positions.

If the altercation amid Analgesic agreeable and Hotlink architecture again my acknowledgment is : If the agreeable is absolutely Analgesic again he charge not to bother about hotlink building. His agreeable itself builds 1000’s of links after any man work.

Basic Steps For Search Engine Optimization

2009-02-20T10:52:00.000-08:00

Don't Re-Use Your Appellation Tag On Every Page

Many times your website artist doesn't even apprehend this is getting done. Your artistic aggregation is added anxious with the beheld presentation than to anguish about something they accede added of a accessory 'nuisance".

Most of the time, your website has been created from a template, which ensures that aggregate looks the aforementioned -design wise- from one page to another. This is absolute to get the website off the arena and out there. A lot of WYSIWYG (what you see is what you get) editors plan this way as well, templates acquiesce for simple assembly of web pages.

The analysis to this from an SEO angle is that the Appellation and Meta tags are all repeated. To get your website off on the appropriate foot, change anniversary page's appellation tag to reflect what the page is about. You'll be afraid at the acceptable this can do for anniversary of your web site's pages.

Keyword Research

It would be astute to do at atomic a little keyword analysis afore your barrage your website. Understanding how your admirers searches is the a lot of benign affair you can do for your website. Doing even the aboriginal bulk of analysis can clue you into baby idiosyncrasies that could be "gold mines" in disguise.

Keyword analysis can aswell let you apperceive how to ambition the agreeable on your page, how to chat anniversary page's appellation tag and whether humans absolutely are analytic on your business name. It's able-bodied account the time spent to ascertain absolutely what you charge to ambition to accept a acknowledged website.

Don't Use Keywords In Images

Your artist ability bawl at you, catechism your judgment, or accuse that it will ruin the aesthetics of the design, but let me put it to you this way; "What acceptable is a abundant architecture if no one can acquisition it?"

If your keywords are anchored in images, the seek engines accept no clue that keyword is accompanying to your page. They cannot "see" your images. So if the appellation "camel rides" is important to your business, accomplish abiding it's absolute argument about aural your content, not allotment of an image.

Your Robots.txt File

Check, bifold analysis and go aback and amend that Robots.txt file. Accomplish abiding it's in the basis binder of your domain. Ensure all the folders and files you wish to be begin by the seek engines are allowed. Any development folders, javascript folders, css folders or clandestine folders, you do not wish to end up in a seek engine after-effects should be disallowed

SEO On Page Strategies

2009-02-20T10:50:00.000-08:00

Mostly I modify the following as n Page Seo to rank well on search engines.

1. Content Modification

2. Meta Tags

3. Image Alt Tags

4. Bread crumbs

5. H1 to H6 Tags

6. Interlinking all the pages

7. Sitemap

8. W3C Markup Validation

9. Even Some time I help the designers to organize the stuff (content, images, links, menus etc)
on the pages to help User usability Experience.

Basic Tips for Search Engine Optimization

2009-02-20T10:47:00.000-08:00

1. Pay absorption to meta tags, the appellation tag is the a lot of important but achieve abiding it is not blimp with keywords. It should accommodate your primary and accessory keywords (some circles say it should/could accommodate your URL as able-bodied but I accept begin it dilutes the keywords too much). Seek engines nowadays, abnormally Google are acceptable
actual acceptable at audition spam and if you getting your appellation tags with too abounding keywords you may get penalized.

2. Ample images and adorned beam websites may attending appealing but they can be a big awful for seek engine spiders, and bodies with annihilation but the fastest internet connection. Everyone brand their website to be adorable but the amount you
pay in apathetic amount times can achieve SEO and abiding advance impossible. Clean, simple, adorable websites fair best if it comes to seek engines and accidental visitors. Google has afresh declared they are alive with Adobe and will be able to apprehend flash. That is abundant account but I would still acclaim traveling ablaze on beam elements on your site.

3. Don’t consistently focus on above keywords, the a lot of important keywords for your industry will be awful aggressive and actual difficult to rank awful for. If you alpha off try to rank for some beneath aggressive keywords and best phrases. As you get added adequate with SEO you can again optimize for added some of the added approved afterwards keywords. The accepted argot for this blazon of best keyword is 'long-tail keyphrases'.

4. Don’t, I repeat….don’t use atramentous hat SEO techniques or linking/spamming schemes. If you are disturbing for cartage it can be appetizing to yield a short-cut and use some of the added arrant SEO strategies accessible but even if you getabsolute concise after-effects you will be at a top accident of getting penalized or banned from the seek engines inlike the allegory of the turtle and the hare, you wish to be the SEO turtle....slow and abiding will win this race.

5. Do apprehend forums and ask others for advice. Forums are a abundant way to apprentice about what is new and advantageous in seek engine enhancement and marketing. As a able SEO I absorb about 2 hours a day account and autograph on webmaster accompanying forums. Some of the added accepted are DigitalPoint Forums and HighRanking Advisor. There are lots of abundant SEO blogs too but you ability wish to get a little ability beneath your belt afore arrest those.

6. Don’t be too thrifty to appoint a professional. There are alone so abounding hours in anniversary day and acceptable business owners apperceive if it is a bigger amount and use of their time to agent and appoint alfresco able help. Nobody can be accepted to apperceive (and do it) all, optimizing your website for the seek engines is a actual important allotment of your adventitious at abiding success.

7. Don’t appoint an SEO if their aboriginal accent is not the accent you are optimizing for. Outsourcing is the accepted hot boiler of business and I myself do a fair allotment of my business ambidextrous with association from abounding countries and abounding altered built-in languages, but if it comes to keyword research, agreeable autograph and tweaking it is important
that the person/firm you appoint speaks the built-in accent you are optimizing, business and allegory for as a aboriginal language.

8. You ability accept heard this one afore but it is account repeating, agreeable was, is and consistently will be KING. Interesting, able-bodied presented agreeable will achieve your website a champ and achieve any SEO and SEM abundant easier to accomplish. Sometimes you charge to go aback to the basics and re-build your website from the ground-up.

9. This one should apparently be college up the account and I apperceive it causes abounding hawkeye nights for those new to the field, Google page rank. Don’t diaphoresis it, beheld page rank is not actual important. If you body acceptable agreeable and get lots of superior links your page rank will acceleration by itself over time. Google has afresh acclimated page rank as a weapon adjoin 1000’s of sites that it feels is affairs paid links. Abounding large, ascendancy sites accept had their page rank cut in bisected or taken abroad completely. Since it absolutely agency annihilation I would admonish you to not anguish about that little blooming bar.

10. Don’t put-off SEO and SEM any longer. You ability be cerebration that your website is just costing you a few hundred dollars a year for hosting so no big accord if I don’t plan on architecture it up. The absolute amount is in business opportunities absent and money ashen on added big-ticket do not action burning
cartage or profits but if you accept a little backbone the adjustment down-the-road can be substantial, don’t adjourn any

longer, apprentice SEO or appoint an SEO close today.

Top 10 Search Engine Ranking Factors

2009-02-20T06:36:00.000-08:00

A contempo commodity in SEOmoz provides a abundant accord of advice about assorted SEO factors, anecdotic abundant on-site enhancement techniques and off-site (linking) approach and summarizing the accumulated ability of arch SEO practioners. The top 10 techniques, according to the article, include:

1. The page’s appellation tag (include keywords)

2. Hotlink ballast argument (include keywords)

3. Use of keywords in the document

4. The accessibility of the certificate (can seek engines see it and apprehend the content?)

5. Internal bond (linking aural your website from one page to another)

6. Primary accountable amount of your website (consistent use of your markets language, focus on content)

7. Links to alien sites (quality links may reflect aloft you, but don’t amplify it)

8. Hotlink acceptance in contemporary association (do added sites about your affair hotlink to you?)

9. Global hotlink acceptance (do all kinds of sites hotlink to you?)

10. Keyword spamming (a abrogating factor, don’t overuse your keywords)

Important Factors Of SEO

2009-02-20T06:33:00.000-08:00

Your website is a different business apparatus for your business. It should be audible and artistic abundant to get you added visitors. There are several factors that access your website in one or the added way. Accept you anytime approved to assay why few sites are so accepted and few are about invisible? What are those factors which accomplish websites anemic and what makes it a huge success? Why few websites charge added SEO plan than others? Acquisition out few agnate factors which can affect your website page rank and adjudge your SEO pricing.

Site Positioning

It's actual important to position your website in above seek engines. There are abounding factors that access your accession in these seek engines. You can accept a acceptable page rank or not an absorbing one. Even a individual rank in these engines has a gap of added than thousand visitors. You charge to put added accomplishment if your website is not that ambrosial to your users. You charge to accept acceptable aback links and a able-bodied crafted website.

Targeted Keywords

Some keywords can be abundant aggressive than added keywords. If you seek for a accurate keyword again you can see how abounding pages accept appeared in the aboriginal page. Yield these pages as your competitors for the top aperture for that keyword or key phrase. You ability acquisition abounding webpages for a able keyword and beneath for a anemic one. Hence, accept your targeted keywords carefully. If you accept all the able keywords again it would be big-ticket for you to optimize all the pages. It will yield a continued time to optimize a page with all the able keywords

Target Market

It's important to ambition your bazaar and focus on it. If you will try to ambition a all-around bazaar again it will be added aggressive and difficult. Unless you accept all-around targets don't accept all-around keywords. Be specific about your anatomic area. If you ambition a accurate arena again it would be simple for you to excel in that market. Ambition bazaar is aforementioned as giving artefact to those who charge it not giving aggregate to everybody.

SEO Campaign

SEO attack is not belted to just ecology your own SEO works but to accept the action of your competitors. Once you yield off your SEO project, you can acquisition amazing swings in your page rank and website popularity. But, the best way to advance is to adjudicator the advance of your competitor. Examine anxiously the SEO attack of your adversary and again plan carefully in your project. Try to apprentice from other's mistakes, as you can't survive continued by authoritative all of them yourself.

Link Development Campaign

Link development is the best way to optimize your website. You should advance a acceptable hotlink neighborhood. Hotlink development helps your website to awning a above allotment of the SEO. If you yield individual adventitious again that would be abundant for your adversary to beat you and move advanced of you. Hence, yield every footfall because your competitors. It is axiomatic by this commodity that there are abounding factors which access your website ranking. Sometime even a individual keyword can change your position and sometimes individual appellation can abatement your rank in seek pages.

On Page Optimization Technique

2009-02-20T04:16:00.000-08:00

On page enhancement play key role in seek engine optimization. Now we will anachronistic about the on page enhancement Techniques.

The SEO account of on page enhancement basically deals with fine-tuning the on page factors like Contents, Centralized linking, Keyword body and etc in the website. On page agency in about-face will advice the website rank top in the a lot of accepted seek engines like Google, Yahoo, MSN and etc.launching a new web website in the market, bethink few credibility like:

* Make the agreeable affable users not for seek engines.

* Keyword affluent with top body content.

* Agreeable should chronicle to the topic.

Then submitted to a few seek engines like Google, Yahoo and Msn. Afterwards few canicule you will accept cartage from seek engines but afterwards a few weeks the cartage will decreased and alone few humans will appointment your web website afore this we accept to anticipate and optimize your web website by application On Page Enhancement techniques.

Importance of On Page Enhancement SEO Services

* Keyword analysis

* H1 Tags

* Title Tags

* Description and Keywords

* Keyword affluent content.

* Application H2, H3, H4 tags for subheadings.

* Highlighting the accompanying keywords in the webpage.

* Application the keywords in the Anchor text.

* Creating the centralized & alien links application the accompanying keywords aural the website.

* Application beneath amount of images as the seek engines cannot apprehend the images.

* Application Alt argument for images to actualize the allusive hyperlinks.

* Application apparatus tips to advance the keyword density.

Implementing assorted abstracted seek engine acquiescence methodologies to advance the website.

Off Page Optimization Techniques

2009-02-20T04:15:00.000-08:00

Off page is the techniques or strategies for seek engine optimization, with the off page enhancement strategies or techniques

websites achievement in seek engine after-effects pages (SERP) aerate its achievement for ambition keywords accompanying to

the page content. Off page enhancement includes hotlink architecture and agreement keywords aural the hotlink ballast text.

Obtaining the links from the website or web directories aswell is advised as off page optimization.

Off page Optimization Technique:

* Title Selection

* Description Preparation

* Keyword Selection for Submissions

* Directory Submissions

* Seek Engine Submissions

* Link Building

* Blog Posting

* Comment Posting

* Forum Posting

* Community Building

* Social Bookmaking

* Press Release Submission

* Public relations

* Three way hotlink building

* Two way hotlink building

* One way hotlink building

* Multiway bond

Off-page enhancement deals with hotlink architecture strategies. This off page enhancement after-effects in the advance of the website in hotlink acceptance and reputation. Off page enhancement aswell ensures that the businesses get alone able links. For archetype appointment your website to the top seek engines for hotlink administration will automatically access the rank of your site. Though there are abounding audible appearance for both these types of SEO services, they are appropriately important for a website. Without implementing SEO techniques, your website will anon be non-existent on the Internet.

Link acceptance means, how abounding superior and accordant entering links your website having. in Above seek engines (Google, Yahoo and Msn) application hotlink acceptance algorithm accoutrement or techniques for free your websites superior and appliance entering links from added websites or accessible directories. If you don't accept superior accordant entering links from added websites or accouterment links pages are not indexed by the seek engines. Your website may not rank able-bodied for aggressive keywords in seek engine aftereffect pages (SERP).

Search engines commonly acquisition your web website if you submitted your website to those seek engines, afar from that the addition way of award seek engines your website is from added web sites. Accepting such alien links gives the seek engines the addition way of award your website and from those websites seek engines spiders or crawlers will appear to your web website for buried purposes and addition advantage is visitors appear from anon to your website through such alien bond websites. Google and added above seek engines gives the added antecedence to your website in the action of allocating page rank and announcement seek after-effects in te seek engine aftereffect pages (SERP).

Website Content Optimization

2009-02-20T04:14:00.000-08:00

* Website agreeable enhancement should be different like it should be not affected from any added web sites.

* Seek engines (Google, Yahoo, Msn etc,) like different content.

* Website agreeable should be Seek engine affable and user can accept easily.

* Replace the keywords with grammar like it, this, that etc. and use beneath grammar in the content.

* Use sub-headings and point to point in agreeable with case studies and examples.

* Avoid tricks to bluff the seek engines and to advance the page rank.

* A acceptable aphorism for autograph a different agreeable anticipate your cocky that whether the agreeable is adequate to the user and you are answer the actual affair to the users.

* Anticipate about the keywords which is use abounding to the users, to accesses your web pages in the seek engines .Make abiding that those keywords should accompanying to the content.

* Optimize your web website with primary and accessory keywords in your website agreeable so this helps to cull your abstracts in the seek engines and you can rank simple for those keywords.

* Avoid images and use argument to affectation the names, content, or links. The spiders or crawlers don’t admit argument independent in images.

* Bolded or Underlined the keywords in the website agreeable best 4 times in the web page by this you can access the important of the keywords in the content.

Top 4 SEO Positive Ranking Factors

2009-02-17T04:31:00.001-08:00

SEO in the Web 2.0 Era

2009-02-13T08:32:00.000-08:00

There are a few things SearchEnginePartner is awfully acceptable at and we would rather focus on our amount competencies rather than kid ourselves about getting a jack of all. And our capital advance is compassionate how seek engines anticipate and how your consumers think. In both respects it comes down to admiration behavior, whether apparatus or human.

* Organic/Natural White-Hat SEO (Google Webmaster Guidelines Complaint)

* Cost Per Click (CPC) Bid Management

* Local Internet Marketing (Local SEM)

* SEO Copy Writing and Content Management

* Seek Engine Affable Web 2.0 Design / Development

* Whitelisted CAN-SPAM Act (of 2003) Compliant Email Blasts

* Google Adwords Pay Per Click (PPC) Campaign Management and amoebic optimization

* Google Analytics Management

* Reverse SEO (removing abrogating press)

* *Dedicated Linux Server Web 2.0 Hosting

* Library of Congress Website Copyright (US Only)

* Federal USPTO Website Domain Name (URL ) Trademark (US Only)

* *Graphics Design & Printing including book collateral, web 2.0 logo design/branding and accumulated identity

*Free for a bound time with a acquirement of SEO and seek engine affable web 2.0 design/development!

Google Video Now a Video Search Engine

2009-02-13T08:27:00.000-08:00

Google Video has become a video seek engine with an basis of video from sites beyond the apple avant-garde web, it has interface absolutely agnate to the company’s angel seek engine. According to Google website, this is the world’s aboriginal accessible online video marketplace, area you can seek for, watch and even buy an ever-growing accumulating of TV shows, movies, music videos, documentaries, claimed productions and more.

On Google Videos, users will now be able to watch videos from assorted websites via a web clamber or we can say “video crawl“. Beat on an account in the Google Video seek after-effects now brings up a anatomy with your alternative and accompanying videos at the top of the window, with the video displayed in its aboriginal ambience below.

Just blazon in your seek appellation or do a added avant-garde seek and google videos will seek their annal for accordant results. You can watch abrupt previews by beat the “play” figure in the angel thumbnail. Beat on a thumbnail angel will yield you to a playback page, area you can watch the examination or, for chargeless content, the video itself. In accession to examination chargeless content, you can aswell acquirement or hire exceptional agreeable at the Google Video abundance application your Google Account.

However for a lot of of the keywords seek after-effects are bedeviled by youtube videos. I anticipate Google should yield affliction of this drawback.

Search Engine Off Page Optimisation

2009-02-13T08:26:00.000-08:00

Search engine enhancement encompasses both “on page” factors (like physique copy, appellation tags, H1 branch tags and angel alt attributes) and “Off Page Optimisation” factors (like ballast argument and PageRank). The accepted abstraction is to affect Google’s appliance algorithm by accumulation the keywords getting targeted in assorted places “on page”, in accurate the appellation tag and the physique archetype (note: the college up in the page, the bigger its keyword bulge and appropriately the ranking). Too abounding occurrences of the keyword, however, could cause the page to attending doubtable to the Google’s spam blockage algorithms.

Off page optimisation (off-page SEO) are strategies for seek engine enhancement that are done off the pages of a website to aerate its achievement in the seek engines for ambition keywords accompanying to the page content. Examples of off page enhancement cover linking, and agreement keywords aural hotlink ballast text. Methods of accepting links can aswell be advised off-page optimization. Links can be acquired through Public relations, Article distribution, Social networking via sites like Digg and StumbleUpon, Hotlink campaigns, such as allurement commutual businesses to accommodate links, Directory listings.

The SEO about uses links included on added websites to do the branding. This address accomplishes two functions. First, it opens added ports through which abeyant barter can appear to your website. Second, the above seek engines use the links from added sites to advice authorize the acceptance of the website getting affiliated to. They again use this acceptance to advice actuate the baronial for that site. This aswell helps to access the page rank in google. Google AdSence ads are apparent on websites all over the world. This is annihilation but the allotment of off page optimisation So are ebay, adbrite and beast ads.

There are a amount of means to get your website affiliated from added websites. Affiliate programs, chargeless directories, hotlink exchanges and partnerships with added accordant websites. Whichever advantage that you accept to use, be accurate to accomplish abiding that the bond website is accordant to yours. Seek engines do appraise the relevancy. If those sites are not in accompany with the moral, ethical, and abstract standards that you set, again your acceptability could be at accident and this can affect your website cartage also.

Search Engine work better than Google

2009-02-13T08:16:00.000-08:00

Have you heard about PowerSet ? Hold on, I am not talking about concepts of set theory. Actually, PowerSet is a San Francisco based seek engine aggregation who is developing a accustomed accent seek engine which will attempt with Google, Live, AltaVista and Yahoo. That seek engine will acknowledgment the concern of user’s questions. At present all the seek engines are based on keywords. According to PowerSet, catechism seek is a bigger way to search. So assuredly they accept launched a new seek engine as today, the aggregation has appear the absolution of this seek engine but at present this seek engine is alone analytic Wikipedia. For this Powerset has created an basis of Wikipedia by belief the acceptation of absolute sentences rather than the accord amid words. Now the user will accept to blazon the complete catechism to get the complete acknowledgment from the seek result.

Let us yield an example, seek “when India got Independence” on both seek engines, PowerSet and Google and now analyze the results. The account is bright Powerset has appear up with best accessible seek result. Now it is absolutely bright that Google is not amount 1 Seek Engine for Wikipedia.

5 Tips To Optimize In Google

2009-02-13T03:07:00.000-08:00

Site enhancement or Seek engine enhancement (SEO) is the action of convalescent the aggregate and superior of cartage to a web website from seek engines via “natural” (”organic” or “algorithmic”) seek results. Usually, the beforehand a website is presented in the seek results, or the college it “ranks,” the added searchers will appointment that website so there will be college bulk of cartage on that website. Recently I begin some enhancement tips by Google’s SEO experts, of which some of them I am administration with you in this post.

* If you are not abiding if all your pages are getting apparent by Google seek engine again seek for your site’s abode afterwards the command “site”, like . When you see your pages in the results, analysis whether your authentic page is there or not. If some advice or the accomplished page is missing from seek aftereffect or you wish added details, you can aswell use the Content Analysis apparatus in Webmaster Tools provided by Google.

* If you upload new pages or online writing frequently on your website again its bigger to abide a new and adapted Google Sitemap

* Use able allotment conventions with images which you use in your website. If the name of the angel would be accordant again users analytic in Google Angel Seek will added calmly acquisition the angel on your site. For archetype if you accept imagae of Barack Obama again its bigger to name as barack_obama.jpg rather than image1.jpg or something like that.

* Analysis for errors and keyword cartage in Webmaster Tools.

* Serve authentic HTTP cachet codes. If you’ve retired a page permanently, serve a 404. If you’ve artlessly relocated it, serve a 301.

Search Engine Optimization

2008-08-14T03:07:00.003-07:00

Search engine optimization (SEO) is a website promotion strategy, the goal of which is to get your site to appear at the top of search engine results under keywords or phrases appropriate to your business. For example, a site that sells CDs online will want to be found in major search engines such as Google, Yahoo, MSN, AltaVista and AOL under key phrases such as "online CDs," "buy CDs," or "CDs for sale."

There are 1000s of factors that influence rankings - SEOers discover those factors impliment strategies to increase their rankings based on those factors.

Ultimate Link Building Guide To SEO

2008-08-14T03:06:00.002-07:00

One of the most important ingredients in a good SEO campaign is link building. It can also be one of the toughest. Searchengines can be a little tough on unethical link building strategies and if you add the growing use of ‘nofollow’ attributesto links, gaining quality links takes a lot of work. This list itemizes most of the link building opportunities available.

10: Link Farm: Link farms are outdated and generally result in search engine penalties. No longer worth thinking about.

09: Paid Reviews: There is an old saying in the IT world - GIGO - garbage in garbage out. Generally speaking paid reviews arepoorly written articles on non-relevant sites. If you can get a good review on highly ranked relevant site then you may getvalue for your money - otherwise treat with caution.

08: Text Link Ads: There can be value in obtaining text link ads but these are generally from low ranking sites. As with the paid reviews, obtaining text link ads on high ranking related sites may be of value.

07: Link Solicitation: Obtaining links from related sites by solicitation can be difficult. You need to be able to prove tothe site owner that there is a mutual benefit. The higher the site ranks the harder it can become. However this can provide agood cross section of related sites.

06: Hand Edited Directories: DMOZ and Yahoo are two of the major directories. DMOZ can take up to 12 months to get listed.Yahoo!, whilst a paid listing, remains reasonably good value. Directory links seem to have been reduced in value recently.

05: Article Directories: Article directories are hit and miss. You can spend hours putting together a series of articles only to find that most of them get scraped without any links back to your site. When the article is used legitimately you have no control as to the sites relevance or reliability.

04: Social Bookmarking: Having your site listed and voted on in some of the social bookmarking sites can provide somebenefits to your link building campaign. Many social bookmarking sites incorporate ‘nofollow’ so don’t rely on them for masses of links. The traffic generated by lead to an increase in organic links.

03: Press Releases: Press releases can provide a quick lift in rankings. If the press release is well written and provides alittle spark then you may find an increase in traffic along with an increase in organic links.

02: Edu and Gov sites: Obtaining links from these sites can be hard. The more important the link location the higher value.

For example, a link in and Edu report or research paper is highly prized.

01: Blended Link Building: Blended link building incorporates a variety of strategies. The aim is to obtain links from a variety of sources, each with varying ranking factors but all from relevant web pages where possible.

Blended link building can be slow and tedious but it does produce great long term website rankings in the major searchengines.

Search Engine Optimization Tools

2008-08-14T03:06:00.001-07:00

Search Engine Optimization can be a very frightening for a newcomer. There are many tools and resources to help you along with your search engine optimization adventure. It’s up to you to help you pick the right tools to make that adventure as smooth as possible. SEOmoz is a tool that has become an industry standard and highly recommended for audiences of all experience levels. SEOmoz will help you with your website rankings in all major search engines.

SEOmoz will help determine how powerful each page of your site actually is and the overall value. This site will provide foryou the knowledge that you need to help you site become noticed. Search engine optimization has become such a crucial component for the success of your website that it is truly important not to ignore this area of business for you growing organization. SEOmoz can help you learn insider tips and tricks that most professionals apply in everyday use. No tool out there packs this much into one website. SEOmoz also has a series of guides to help you with your social media marketing and professional link building. Both of these areas are crucial to the survival of your online business. The days of building a website and slapping it up on the web and taking a step back are over. Competition is fierce and if you think you don’t have
any think again because you do. Stay ahead fo the game and use your resources.

For more information please visit SEOmoz today and sign up and start taking advantage of with this organization has to offer.

Create Your Own 404 Not Found Page

2008-08-14T03:05:00.003-07:00

Does your 404 Not Found page help your visitors or irritate them? You will undoubtedly come across unhappy visitors to your website from time to time. It’s a part of business. And 404 Not Found pages are supposed to help visitors who couldn’t find the web page that they were hoping to find. You don’t want your 404 Not Found page just being a blank page or some useless error message that will send your visitors elsewhere cussing and spittering and sputtering like a rusty wheel.

If your website sits on an Apache web server then you can simply update your .htaccess file and customize your 404 Not Found page. Open you .

Htaccess file and add this phrase to the file:

ErrorDocument 404 /notfound.html

This creates your 404 Not Found page. If you don’t already have a notfound.html file then you’ll need to create one of themas well and put it in the root directory of your web site. If you don’t have an .htaccess file then you’ll need to create one of them and all you need to do is open a blank Notepad file to do so.

If all you have is a blank page that says 404 Not Found then your visitors will hit the back button and never return. To prevent that from happening, you need to help them find the web page they were looking for. Here are some things you can put into your notfound.html file to help your visitors.

1. Make your 404 Not Found page look like any other web page on your website by enclosing in your website template and having your menu bar in its usual location

2. A sitemap link so that visitors can see all the web pages on your website

3. If you’ve created a customized search engine or you have a search function for your website then put a search box on your 404 Not Found page

4. A list of frequently mistyped URLs and their correct locations Anything that will help your visitors find what they are looking for should go onto your 404 Not Found page. Otherwise, your
visitors will leave and not come back.

Why Error Pages Should be Customized

2008-08-14T03:05:00.001-07:00

Customizing your error pages is a great way to ensure that your customers know that your website is still around and is merely offline for one reason or another. The fact is that the Internet is a here today gone tomorrow world and when a site is offline, people more often than not, expect the worse.

Customize your error pages…they should be short and informative. You don’t need much in your error page other than your company name and a vague reason why your site is offline. The best error pages are a little ambiguous as to the reason for the site being offline, thus allowing them to be used in as many situations as possible.

If you are unsure of how to customize your error pages, or would like professional advice as to what to put in your customized error page, please contact us at Brick Marketing. We are happy to provide our professional advice and can give you a range of options for a good error page.

Is A 404 Error Page Necessary?

2008-08-14T03:04:00.000-07:00

We’ve been conditioned to include 404 error pages on all our websites. But is it necessary? I’ve got a friend who says no.

This friend of mine has been a friend for awhile now. He’s also an search engine optimization expert who’s been doing business online, I think, since before the Arpanet. He probably knows which end is up. At any rate, this friend - I’ll call him Al Gore (but it’s not really Al Gore, you see) - doesn’t use 404 error pages. He redirects his visitors to his blog instead. What that means is any time a visitor types in an URL or lands on a page that would ordinarily produce a 404 error page, they automatically land on his blog. I thought that was pretty creative. The

advantages to doing it this way are:

* Fewer disgruntled visitors leaving your site
* Less confusion about “Which link should I click?”
* You don’t have to build a 404 error page with links to your important pages so that your visitors know what to do
* You might get more regular readers of your blog
* Site visitors will have something interesting to read even if they don’t find what they’re looking for 404 error pages aren’t bad, but in this day of endless blogs, people would rather read your 300 word blog post than your 300 word sorry-you-didn’t-find-what-you-were-looking-for message. Just a little tip from Al Gore

What is Search Engine Marketing

2008-08-13T21:00:00.001-07:00

The practice of marketing , advertising & Optimizing a website in search engines is referred to Search Engine Marketing.

SEM methods include

Search Engine Optimization (or SEO)
Paid Placement
Paid Inclusion

Search Engine Optimization

It is process of improving quality traffic to a web site from search engines organic search results.

Search engine’s don’t see pages the same way we doe, there’s no color, no flash, that makes them go “this is a professional page” – you have to make it know what the page is about, and SEO makes sure the search engine sees your page the same way you do

Paid Placement(PPC)

It is an advertising model used on search engines, advertising networks, and content websites, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service.

Paid Inclusion

Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index.

Introducing SEO Ranking Factors

2008-08-13T20:59:00.001-07:00

What will make me top? Or more precisely “What are the factors that determine my position in the natural listings for a specific keyphrase and what is their relative importance?”

Wow! Those are the questions that everyone involved in SEO, from clients to agencies, wants and needs to know. So let’s work through some answers.

Unfortunately, the number of people who can definitively answer these questions by concisely explaining the hundreds of factors, and the way they work with one another, is strictly limited to the engineers who work for the search engines.

However, through combining the experience of the authors, the review team and disclosure from the search engines and expert commentators, we have compiled a comprehensive list of the most important factors which determine position in the listings.

What determines ranking position in the natural listings?
The position or ranking in the natural listings for a particular keyphrase is dependent on a search engine’s ranking algorithm.

For the search query entered into the search engine, the algorithm uses rules or heuristics to identify the most relevant pages, based on the page’s text content and its context (which can be indicated by links from other pages and sites).

Each search engine has a different set of algorithms created by engineers who strive to produce the best relevance for its users.

However, the ranking of natural listings has evolved as a science over the past ten years, based on an even longer history of document indexing and retrieval history. As with all sciences, there are fundamental principles which apply. So to deliver relevance search engines tend to use common search engine ranking factors.

Enough with the science: get with the ranking factors…

We will soon enough. But before we do here’s a word to the wise: understanding some of the most common ranking factors is straightforward. Keyword: ‘straightforward’.

Over the past few years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is about wearing a black hat, doing the search voodoo, etc. But there is no need for any smoke or mirrors. If your agency refuses to reveal its techniques to you then our advice would be to move on. Immediately!

Despite the mystique perpetuated about SEO it really isn’t terribly difficult to grasp the concepts. The difficulty lies in managing your keywords and optimization over the long term. Not in understanding the ranking factors.

Who in my organization needs to know about this stuff?

It is essential for your technology team / agencies to understand these ranking factors. It is also imperative that all content owners / authors / stakeholders understand how good quality content can improve search rankings. Authors need to know which keyphrases to use, otherwise you won’t have a joined up strategy.

Applying simple ‘house style’ rules can help generate visits from qualified visitors. In fact let’s coin a phrase: ‘house strategy’. You need to develop a ‘house strategy guide’ for your authors and editors.

Types Of Search Engine Marketing

2008-08-13T20:57:00.000-07:00

Two different SEM disciplines have developed to help organizations achieve visibility…

1. Search engine optimization (SEO)

SEO is aimed at achieving the highest position practically possible in the organic listings on the search engine results pages. To do this you need to define a list of keyphrases to work with.

In Google, Yahoo! and MSN Search, the natural listings are on the left as shown in Figure 1 and Figure 2, although there may be sponsored links above and below these results (typically differentiated to the consumer by the title ‘Sponsored Links’).

There is no charge for organic listings to be displayed, nor when a link to your site is clicked on. However, you may need to pay a SEO firm or consultant to manage optimization, and the ongoing work needed to make your website appear higher in the rankings.

Other reasons to employ SEO expertise include managing security of content, copyright ownership, reputation management and user experience management.

2. Paid-search marketing

Within paid-search marketing there are two main alternatives:

(a) Paid-search engine advertising (aka PPC / sponsored listings).

These are highly-relevant text ads with a link to a company page and some ad text, displayed when the user of a search engine types in a specific phrase. These ads are displayed in the sponsored listings part of the SERPs as is shown in Figure 1 and Figure 2.

As the name suggests, a fee is charged for every click of each link, with the amount bid for the click determining the position.

Google Adwords factors in a ‘quality score’ based on the clickthrough rate for each ad, meaning that an underperforming ad might not make it to the top.

The most important PPC services are:

Google Adwords (http://adwords.google.com)
Yahoo! Search services (http://searchmarketing.yahoo.com/) / Overture (http://www.overture.com)
MIVA (www.miva.com)
MSN Ad center(adcenter.microsoft.com)

(b) Content-network paid-search advertising

Sponsored links are displayed by the search engine on a network of third-party sites. These are typically media-owned sites such as online newspapers or affiliate marketing sites.

Ads may be paid for on the basis of clicks (this is most common) or on the number of ads served (CPM basis).

The most important content network services are:

Google Adsense (http://adsense.google.com) for site owners, provided through Google Adwords for advertisers.
Yahoo Publisher Network (http://publisher.yahoo.com/) for site owners, provided through Content Match for advertisers.
MIVA (www.miva.com).

Paid-search advertising is more similar to conventional advertising than SEO, since you pay to advertise in ‘sponsored links’.

But there are big differences…

With PPC, a relevant text ad with a link to a company page is displayed as one of several ‘sponsored links’ when the user of a search engine types in a specific phrase. So, the first difference to conventional advertising is that it is highly targeted – the ad is only displayed when a relevant keyword phrase is typed in.
With the PPC approach, you don’t pay for the number of people who see your ad, but you only pay for those who click through to your website (hence Pay Per Click).
The prominence of the ad is dependent on the price bid for each clickthrough, with the highest bidder placed top (except in Google, where clickthrough rate is also taken into account)।

Methods of Indexing

2008-08-13T20:56:00.000-07:00

There are two important methods of indexing used in web database creation - full-text

and human.

Full-Text Indexing

As its name implies, full-text indexing is where every word on the page is put into a database for searching. Alta Vista, Google, Infoseek, Excite are examples of full-text databases. Full-text indexing will help you find every example of a reference to a specific name or terminology. A general topic search will not be very useful in this database, and one has to dig through a lot of "false drops" (or returned pages that have nothing to do with the search). In this case the websites are indexed my computer software. This software called “spiders” or “robots” automatically seeks out Web sites on the Internet
and retrieves information from those sites (which matches the search criteria) using set instructions written into the software. This information is then automatically entered into a database.

Key word Indexing

In key word indexing only “important” words or phrases are put into the database. Lycos is a good example of key word indexing.

Human Indexing

Yahoo and some of Magellan are two of the few examples of human indexing. In the Key word indexing, all of the work was done by a computer program called a "spider" or a "robot". In human indexing, a person examines the page and determines a very few key phrases that describe it. This allows the user to find a good start of works on a topic - assuming that the topic was picked by the human as something that describes the page. This is how the directory-based web databases are developed.

Web Crawler Application Design

The Web Crawler Application is divided into three main modules.

1. Controller
2. Fetcher
3. Parser

Controller Module - This module focuses on the Graphical User Interface (GUI) designed for the web crawler and is responsible for controlling the operations of the crawler. The GUI enables the user to enter the start URL, enter the maximum number of
URL’s to crawl, view the URL’s that are being fetched. It controls the Fetcher and Parser.

Fetcher Module - This module starts by fetching the page according to the start URL specified by the user. The fetcher module also retrieves all the links in a particular page and continues doing that until the maximum number of URL’s is reached.

Parser Module - This module parses the URL’s fetched by the Fetcher module and saves the contents of those pages to the disk.

Storing & Indexing the web content

Indexing the web content

Similar to an index of a book, a search engine also extracts and builds a catalog of all the words that appear on each web page and the number of times it appears on that page etc. Indexing of web content is a challenging task assuming an average of 1000 words per web page and billions of such pages. Indexes are used for searching by keywords; therefore, it has to be stored in the memory of computers to provide quick access to the search results. Indexing starts with parsing the website content using a parser. Any parser, which is designed to run on the entire Web, must handle a huge array of possible errors. The parser can extract the relevant information from a web page by excluding certain common words (such as a, an, the - also known as stop words), HTML tags, Java Scripting and other bad characters. A good parser can also eliminate commonly occurring
content in the website pages such as navigation links, so that they are not counted as a part of the page'scontent. Once the indexing is completed, the results are stored in memory, in a sorted order. This helps in retrieving the information quickly. Indexes are updated periodically as new content is crawled. Some indexes help create a dictionary (lexicon) of all words that are available for searching. Also a lexicon helps in correcting mistyped words by showi ng the corrected versions in a search result. A part of the success of the search engine lies in how the indexes are built and used. Various algorithms are used to optimize these indexes so that relevant results are found easily without much computing resource usage.

Indexing the web content

Similar to an index of a book, a search engine also extracts and builds a catalog of all the words that appear on each web page and the number of times it appears on that page etc. Indexing of web content is a challenging task assuming an average of 1000 words per web page and billions of such pages. Indexes are used for searching by keywords; therefore, it has to be stored in the memory of computers to provide quick access to the search results. Indexing starts with parsing the website content using a parser. Any parser, which is designed to run on the entire Web, must handle a huge array of possible errors. The parser can extract the relevant information from a web page by excluding certain common words (such as a, an, the - also known as stop words), HTML tags, Java Scripting and other bad characters. A good parser can also eliminate commonly occurring
content in the website pages such as navigation links, so that they are not counted as a part of the page'scontent. Once the indexing is completed, the results are stored in memory, in a sorted order. This helps in retrieving the information quickly. Indexes are updated periodically as new content is crawled. Some indexes help create a dictionary (lexicon) of all words that are available for searching. Also a lexicon helps in correcting mistyped words by showi ng the corrected versions in a search result. A part of the success of the search engine lies in how the indexes are built and used. Various algorithms are used to optimize these indexes so that relevant results are found easily without much computing resource usage.

Storing the Web Content

In addition to indexing the web content, the individual pages are also stored in the search engine'database. Due to cheaper disk storage, the storage capacity of search engines is very huge, and often runs into terabytes of data. However, retrieving this data quickly and efficiently requires special distributed and scalable data storage functionality. The amount of data, that a search engine can store, is limited by the amount of data it can retrieve for search results. Google can index and store about 3 billion web documents. This capacity is far more than any other search engine during this time. "Spiders" take a Web page'scontent and create key search words that enable online users to find pages they're looking for.

In addition to indexing the web content, the individual pages are also stored in the search engine'sdatabase. Due to cheaper disk storage, the storage capacity of search engines is very huge, and often runs into terabytes of data. However, retrieving this data quickly and efficiently requires special distributed and scalable data storage functionality. The amount of data, that a search engine can store, is limited by the amount of data it can retrieve for search results. Google can index and store about 3 billion web documents. This capacity is far more than any other search engine during this time. "Spiders" take a Web page'scontent and create key search words that enable online users to find pages they're looking for.

Robot Protocol

Web sites also often have restricted areas that crawlers should not crawl. To address these concerns, many Web sites adopted the Robot protocol, which establishes guidelines that crawlers should follow. Over time, the protocol has become the unwritten law of the Internet for Web crawlers. The Robot protocol specifies that Web sites wishing to restrict certain areas or pages from crawling have a file called robots.txt placed at the root of the Web site. The ethical crawlers will then skip the disallowed areas. Following is an example robots.txt file and an explanation of its format:

# robots.txt for http://somehost.com/
User-agent: *
Disallow: /cgi-bin/
Disallow: /registration # Disallow robots on registration page
Disallow: /login
The first line of the sample file has a comment on it, as denoted by the use of a hash (#)
character. Crawlers reading robots.txt files should ignore any comments.

The third line of the sample file specifies the User-agent to which the Disallow rules following it apply. User-agent is a term used for the programs that access a Web site. Each browser has a unique User-agent value that it sends along with each request to a Web server. However, typically Web sites want to disallow all robots (or User-agents) access to certain areas, so they use a value of asterisk (*) for the User-agent. This specifies that all User-agents be disallowed for the rules that follow it. The lines following the User-agent lines are called disallow statements. The disallow statements define the Web site paths that crawlers are not allowed to access. For example, the first disallow statement in the sample file tells crawlers not to crawl any links that begin with “/cgi-bin/”. Thus, the following URLs are both off limits to crawlers according to that line.
http://somehost.com/cgi-bin/
http://somehost.com/cgi-bin/register (Searching Indexing Robots and Robots.txt)

Competing search engines Google, Yahoo!, Microsoft Live, and Ask have announced today their support for 'autodiscovery' of sitemaps. The newly announced autodiscovery method allows you to specify in your robot.txt file where your sitemap is located.

Crawling Techniques

Crawling Techniques

Focused Crawling

A general purpose Web crawler gathers as many pages as it can from a particular set of URL’s. Where as a focused crawler is designed to only gather documents on a specific topic, thus reducing the amount of network traffic and downloads. The goal of the focused crawler is to selectively seek out pages that are relevant to a pre-defined set of topics. The topics are specified not using keywords, but using exemplary documents. Rather than collecting and indexing all accessible web documents to be able to answer all possible ad-hoc queries, a focused crawler analyzes its crawl boundary to find the links that are likely to be most relevant for the crawl, and avoids irrelevant regions of the web. This leads to significant savings in hardware and network resources, and helps keep the crawl more up-to-date. The focused crawler has three main components: a classifier, which makes relevance judgments on pages crawled to decide on link expansion, a distiller which determines a measure of centrality of crawled pages to determine visit priorities, and a crawler with dynamically reconfigurable priority controls which is governed by the classifier and distiller. The most crucial evaluation of focused crawling is to measure the harvest ratio, which is rate at which relevant pages are acquired and irrelevant pages are effectively filtered off from the crawl. This harvest ratio must be high, otherwise the focused crawler would spend a lot of time merely eliminating irrelevant pages, and it may be better to use an ordinary crawler instead.

Distributed Crawling

Indexing the web is a challenge due to its growing and dynamic nature. As the size of the Web is growing it has become imperative to parallelize the crawling process in order to finish downloading the pages in a reasonable amount of time. A single crawling process even if multithreading is used will be insufficient for large – scale engines that need to fetch large amounts of data rapidly. When a single centralized crawler is used all the fetched data passes through a single physical link. Distributing the crawling activity via multiple processes can help build a scalable, easily configurable system, which is fault tolerant system. Splitting the load decreases hardware requirements and at the same time increases the overall download speed and reliability. Each task is performed in a fully distributed fashion, that is, no central coordinator exists.

Crawler Based Search Engines

Crawler based search engines Their listings automatically. Computer programs ‘spiders’ build them not by human selection. They are not organized by subject categories; a computer algorithm ranks all pages. Such kinds of search engines are huge and often retrieve a lot of information -- for complex searches it allows to search within the results of a previous search and enables you to refine search results. These types of search engines contain full text of the web pages they link to. So one can find pages by matching words in the pages one wants.

HOW SEARCH ENGINES WORK

Search engines index tens to hundreds of millions of web pages involving a comparable number of distinct terms. They answer tens of millions of queries every day. Despite the importance of large-scale search engines on the web, very little academic research has been conducted on them. Furthermore, due to rapid advance in technology and web proliferation, creating a web search engine today is very different from three years ago. There are differences in the ways various search engines work, but they all perform three basic tasks:

1. They search the Internet or select pieces of the Internet based on important Words.
2. They keep an index of the words they find, and where they find them.
3. They allow users to look for words or combinations of words found in that index.

A search engine finds information for its database by accepting listings sent in by authors who want exposure, or by getting the information from their "web crawlers," "spiders," or "robots," programs that roam the Internet storing links to and information about each page they visit.

A web crawler is a program that downloads and stores Web pages, often for a Web search engine. Roughly, a crawler starts off by placing an initial set of URLs,
S0, in a queue, where all URLs to be retrieved are kept and prioritized. From this queue, the crawler gets a URL (in some order), downloads the page, extracts any URLs in the downloaded page, and puts the new URLs in the queue. This process is repeated until the crawler decides to stop. Collected pages are later used for other applications, such as a Web search engine or a Web cache.

The most important measure for a search engine is the search performance, quality of the results and ability to crawl, and index the web efficiently. The primary goal is to provide high quality search results over a rapidly growing World Wide Web. Some of the efficient and recommended search engines are Google, Yahoo and Teoma, which share
some common features and are standardized to some extent.

Search Engine Optimization - Basics - Domain Name Basic Seo tips

2008-08-13T20:54:00.000-07:00

Basic Seo tips

Domain Name : Seo optimization starts right from the domain name booking. Believe it or not your domain name has a large amount to do with your ranking in Google.

Using a keyword in the domain name is only helpful if you separate the words with hyphens. General speculation is that too many hyphens might trigger a trust issue with the domain, so more than one or two hyphens is not recommended. A good brand name is always better than a keyword-filled domain.

the length of the domain registration (one year <-> several years)
the address of the web site owner, the admin and the technical contact
the stability of data and host company
the number of pages on a web site (web sites must have more than one page)

Google claims that they have a list of known bad contact information, name servers and IP addresses that helps them to find out whether a spammer is running a domain.

Advantages & Dis Advantages of SEO and SEM

2008-08-13T20:53:00.000-07:00

Few would argue that SEO is potentially the most important search marketing approach for marketers since most searchers click on the natural listings.

Indeed, research shows that some searchers NEVER click on the sponsored listings. Others still don’t realise these links are paid-for.

Generally, the 80:20 rule holds true with 80% of the clicks on natural listings and 20% of the clicks on the paid listings as suggested by the first Stats box earlier in this section.

A key benefit of SEO is that it is relatively cost-effective since there is no payment to the search engines for being placed there. This is particularly important for the ‘search head’, the high-volume, low-intent phrases shown in Table 1 which can be expensive in paid-search. But it can also be useful for generating visitors on the long tail of search shown in Figure 7. Many companies bid on these phrases through paid-search, so giving opportunities for those who use an SEO strategy for the tail.

Additionally, the cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimization costs and lower ongoing optimization costs. Conversely, paid-search is essentially a variable cost.

So, there are no media costs, but resources are necessary for key phrase analysis and to complete optimization on the website pages.

Together with paid-search it can also offer a highly targeted audience – visitors referred by SEO will only visit your site only if they are looking for specific information on your products or related content.

Disadvantages of SEO

The challenge of SEO is that there are over 8 billion pages in the search engine indexes with your position in the SERPs dependent on a constantly changing algorithm which is not published. So making your pages visible may require specialist knowledge, constant monitoring and the ability to respond.

As a consequence, the biggest disadvantage of SEO is a lack of control. You are subject to changes in the algorithm.

There are other possible issues. You may be prevented from competing on a level playing field, because competitors and even affiliates may use less ethical black hat SEO techniques.

In competitive sectors it may be very difficult to get listed in the top few results for competitive phrases. This is when PPC may have to be used, although this can be expensive in a competitive sector.

This lack of visibility makes it difficult to make a definitive business case for SEO, although it is fairly obvious what a sought-after number one position on Google would do for most companies.

It is nevertheless impossible to predict and guarantee positions and click volumes from SEO, because the impact of future changes to the algorithm is unknown. Ditto competitor activity – you don’t know what they’ll be doing in future.

So, for a given investment of £1, $1 or €1 it is difficult to estimate the returns compared to paid-search, or indeed traditional advertising, or direct mail, where more accurate estimates are possible.

However, we will see that estimates of long-term returns from SEO can and should be made.

Key recommendation 3. SEO is a long-term strategy. To identify the correct investment requires a long-term cost/benefit analysis. If this doesn’t occur, SEM strategy is often imbalanced in favour of SEO.

Technical disadvantages?

Technical constraints may also limit your SEO capabilities – for example, if there is not the right IT resource, knowledge or technology available to implement the changes to site structure and content mark-up needed for SEO.

For example, websites created entirely using Flash cause readability problems for search engine robots, so onsite optimization is somewhat redundant.

Content disadvantages?

There is a clear need for better education among content authors. They need to know what keyphrases to use, and where to use them, whenever they add and update content.

Balance is required when authors create pages, since they are being created for both search engines and humans.

Copy and language which is effective for SEO can be different to naturally written copy, although the search engines seek to identify and reward natural language. There needs to be a compromise and subtle balance between the two so that pages are intelligible to users, but are also great search engine fodder.

The mantra is to write for users, but to label content accurately for Googlebot.

Because of these problem areas many companies focus their online marketing strategy on PPC. Ad buying and planning remains the staple diet of marketers, so buying PPC ads comes naturally. Indeed, PPC is often the first step into the world of search for many ‘offline’ marketers, the lowest hanging fruit. ROI from paid-search can be excellent, but you mustn’t allow these potential problem areas – or the ease of buying PPC ads – to distract you from the joys of organic search optimization.

Key recommendation 4. SEO is not purely a technical discipline to be conducted by a specialist team or agency. It requires a different style to traditional copywriting which requires training of content owners and reviewers.

Paid-search advantages

• Predictability. Traffic, rankings, returns and costs tend to be more stable and more predictable than SEO. It is more immediately accountable, in terms of ROI, while SEO can take much longer to evaluate.

• More straightforward to achieve high rankings – you simply have to bid more than your competitors, although Google also takes the Quality Score of your ad into account. SEO requires long-term, technically complex work on page optimization, site restucture and link-building, which can take months to implement and for results to occur.

• Faster. PPC listings appear much faster, usually in a few hours (or days if editor review is required).

• Flexibility. Creative and bids can also be readily modified or turned off for particular times. The results of SEO can take weeks or months to be achieved. (Content modifications to existing pages for SEO are usually included within a few days). PPC budgets can also be reallocated in line with changing marketing goals (eg: a bank can quickly switch paid-search budget from ‘loans’ to ‘savings’).

• Automation. Bid management systems can help financial predictability through using rules to control bidding in line with your conversion rates to reach an appropriate cost per sale. However substantial manual intervention is required for the best results for different search ad networks.

• Branding effect. Tests have shown that there is a branding effect with Pay Per Click, even if users do not click on the ad. This can be useful for the launch of products or major campaigns.

Paid-search disadvantages

• Competition. Since Pay Per Click has become popular due to its effectiveness, it is competitive and because it is based on competitive bids it can get expensive. CPC/bid inflation has led to some companies reducing PPC activity. Some companies may get involved in bidding wars that drive bids up to an unacceptable-level – some phrases such as ‘life insurance’ may exceed £10 per click.

• Higher costs. If SEO is effective it will almost always deliver a lower CPC.

• Favours big players. For companies with a lower budget or a narrower range of products on which to increase lifetime value it may be not possible to compete. Large players can also get deals on their media spend through their agencies.

• Complexity of managing large campaigns. PPC requires knowledge of configuration, bidding options of the reporting facilities of different ad networks. To manage a PPC account may require daily or even hourly checks on the bidding to stay competitive – this can amount to a lot of time. Bid management software can help here.

• Missed opportunities. Sponsored listings are only part of the SEM mix. Many search users do not click on these, so you cannot maximise the effect.

• Click fraud is regarded by some as a problem, especially in some sectors. Click fraud is covered in detail in the E-consultancy Best Practice guide to Paid-search, to be published in the summer, 2006.

Search Engine Marketing VS Pay Per Click

2008-04-08T10:37:00.000-07:00

When you pay for top ranking in the "Sponsored" are from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or service.

"Organic" or "Natural" search engine optimization (SEO) is accomplished by optimizing your web pages, adding keyword rich content and by increasing your "link popularity" by acquiring or paying for links that point to your web site. This gives you high rankings at the Search Engines for your chosen search terms.

Promoting your internet business can be a tough task. The costs of traditional advertising are prohibitive. It can cost as much as $50,000 to run a print advertisement in a prominent publication. It can cost much more than that to produce and run a TV commercial, especially if the commercial airs during peak viewing hours. Online marketing is a problem too, because it is extremely difficult and takes a long time to climb to the top of the search engine rankings.

So, what should you do? Well, you will need to do rely on the same thing all internet businesses do when they first start out. Of course, we are talking about pay-per-click (PPC). By advertising with pay-per-click, you pay a certain price per click to be listed near the top of the first page of the search engines for your chosen keyword or phrase. Every time someone clicks on your PPC ad, you pay for that click.

If you have never used PPC before or do not know what it is, perform a search on any search engine and you will notice that at the top or to the side of the search results you will see a section called "sponsored links." These are web sites that are paying a certain amount per click to be listed there.

This article explains the strengths and weaknesses of both methods of search engine marketing.

"Natural" Search Engine Optimization

The biggest misconception about natural search engine marketing is that it's easy and can happen quickly. The price you pay is determined by how competitive your keyword phrases are and how many other sites you have to climb above. If your domain name has just been recently purchased and hasn't been on the Internet for long, you can expect to wait a minimum of six to nine months before the major search engines like Google even consider picking your site up unless you take some aggressive steps to get your site indexed right away.

Yet still, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for two main reasons:

More searchers click the natural search engine results versus the pay per click ads, so you'll get much more traffic for less.
One of the biggest factors to improving your rankings with natural search engine optimization is by boosting your "Link Popularity" by acquiring or paying for links that point to your web site. These links give you lasting results by giving you top rankings and traffic from the search engines. Plus, the links themselves will provide a significant boost in long term traffic.

With that said, the biggest weakness of natural search engine optimization is the time required to generate links and "tweak" your web pages and keywords to get those prized high rankings you so desire. It can literally take 3 months or more to finally enjoy the benefits of your search engine optimization campaign.

Pay Per Click Search Engine Advertising

The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days. In fact, a pay per click advertising program is your best option if you seek fast results and a good return on investment while you are waiting for your Search Engine Optimization (SEO) program to "ramp up."

Depending on your traffic goals, you can budget $100 or $100,000. PPCSEs also give you the added benefits of being able to quickly test your web site and track your conversion rates (leads, opt-ins, and sales) and turning keywords (visitors) on and off easily.

PPC can be very expensive depending upon what keyword you want to receive clicks for, but there are ways to budget your money wisely so you can maximize the effectiveness of your PPC marketing campaign without having a ton of money to spend. Some of the companies at the top of the sponsored links section might be bidding up to $20 per click for certain keywords. Insurance companies such as Geico and Progressive often bid up to $25 per click for the keyword "auto insurance."

However, for most keywords, you can bid relatively low and still get a lot of clicks. Each PPC service has a traffic calculator that tells you how many clicks you will receive given a certain bid price and daily budget. So, if you want to spend $0.50 per click, you can put that bid into their traffic calculator and it will tell you how many clicks you can expect to receive at $0.50 per click and how much that will cost per day. The traffic calculator will also tell you what your position will be (the higher your bid price, the higher your position will be within the sponsored links section for that keyword).

There are several PPC programs that you can use to receive traffic. There is Google Adwords (spans several engines, including Jeeves, AOL, and Google), Overture (Yahoo and other engines), Miva, and many others. They are all reliable, and they will all deliver traffic to your web site.

The most important part of PPC advertising is knowing what keywords or phrases to bid on. You have to remember that most people using a search engine are only looking for information, and are not seeking to buy a product or service. So, if you are using PPC to get traffic to your web site in order to sell something, make sure you bid on a keyword that will bring you customers who are looking to make a purchase and are not there just to glean information.

For example, if you are selling attorney services on your web site, and you bid on the keyword "medical malpractice", you are going to receive a lot of traffic from people who visit your web site merely to read what is there, because they are probably just looking for information about medical malpractice laws and do not want to pay for your services. Instead, you should bid on the phrase "Denver medical malpractice attorney" or "Denver medical malpractice lawyer". In this manner, you will only receive qualified traffic from people that are looking to retain your services, which will increase your sales and allow you to get more bang for your marketing buck.

So, as a short term strategy pay per click gives you the clear advantage over SEO. But, the disadvantage is the cost involved. Depending on the market demand for your keywords and clicks, your PPCSE campaign can generate tons of traffic and can cost hundreds, even thousands per day. With various optimization strategies you can lower your costs, but over the long term natural search engine optimization will give you a higher return on your marketing dollar.

Pay Per Click Marketing

2008-04-08T10:32:00.000-07:00

There are many tools and methods available on the market today that one can choose from but pay per click is an important tool that can boost your search engine marketing in no time. Ideally, the pay per click method is an advertising tool that should be used until your natural search engine optimization takes firm hold for the chosen keywords.

Well selection of a right keyword is very important for doing an online business and keeping up the pace with the competitors. Users always make use of certain keywords for searching products and services. The professionals from Comet SEM work towards those keywords that can be useful as well as helpful for the growth of your business. We use the best tools for selecting the proper and the most appropriate keywords for your site.

The market of pay per click is very competitive and we constantly work on this to keep your website running all the time. In fact, Comet SEM is further responsible for making your website felt and visible on various search engines like Yahoo and Google. We blend your pay per click campaign with our natural search engine marketing methods to give you the best marketing services. The company works within a budget to get more and more traffic to your site. That is not all; we are proficient in converting visitors to your site to customers.

Comet Search Engine Marketing utilizes all the legal aspects while getting engaged in pay per click marketing method for you. There is absolutely no chance of your site being banned for any reason. Since, Comet SEM does not use or promote illegal practices that have been the forte of practices for various other search engine optimization firms, as we use all the white hat methods for taking your site higher and higher in the world of search engine rankings.

We all want to implement the best techniques and tools available on the market to do to produce great profits from our online endeavors. In fact, we turn all the stones up side down to achieve our goals. Many people doing business online these days are on a constant search for better and innovative business ideas and approaches, website designers and website optimizing companies for results-oriented business solutions. If you are pulling out your hair trying to come up with fantastic ideas of how to make your online venture a success then come to the Comet Search Engine Marketing firm and turn your dreams into a reality.

PER PAY CLICK

2008-04-08T10:31:00.000-07:00

What is Pay Per Click?

As the term itself suggests, for every click a payment is made based on the bid amount that your site has put on a particular keyword. At comet SEM we implement pay per click campaigns to make your site visible at the top of sponsored listings on major search engines like Yahoo, Google, Miva and MSN. If you have a brand new site and want to tell visitors about it, pay per click is the best way for you to do it.

Ideally pay per click means advertising about particular goods and services in the internet through using the most relevant and appropriate keywords. Pay per click also allows you to try new terms before you build a natural compaign for them. Rankings for pay per click are always up for grabs if you are willing to spend more. The more you earn the more you get is the success mantra of pay per click campaigns.

At Comet, we constantly keep studying a site to find out how the site is faring in the sponsored listings. In the case that we find that a particular keyword is not doing good for you, we replace it with another appropriate keyword. All fields have competition and a great deal of your competition may be really stiff so we always keep ourselves updated about the latest trends to keep your site one step ahead of your competitors.

Keywords are the corner stone for the success of a pay per click campaign. At CometSEM we perform proper keyword research to determine the best and the most relevant keywords to describe your product. A properly organized Pay Per Click campaign is the idea vehicle to bring targeted visitors to your site in a short time.

We make sure to use the most appropriate keywords for advertising about your products and goods. Yes there is always a chance that visitors just click on your site displayed just because your site happens to be listed at the top. This is inevitable and something you will have to accept if you want to leverage this type of advertising campaign to make your site convert.

Basic SEM

2008-04-08T10:21:00.000-07:00

Search Engine Marketing efficiently increases your website's visibility on the Internet. Our search engine marketing firm believes that everybody's business is our business. At Comet, we use innovative " White Hat" search engine marketing techniques to drive an immense amount of traffic to your site. The secret to search engine optimization is timing. At Comet Search Engine Marketing, we simply know what to optimize, when to optimize it, and how to optimize the things necessary to achieve high search engine rankings for our customers.

Search Engine Optimization (SEO) - Search engine optimization is the practice of applying techniques to maximize your ranking in organic, or natural search results. Organic search results are the rankings of Web pages returned by a search engine when you search for a specific word or phrase - a "keyword" or "keyword phrase".

Pay Per Click Advertising (PPC) - Ads you place for your web site with a search engine, such as Google or Yahoo. You bid the amount you are willing to pay per click. The more you bid, the higher your ad will appear in the search engine results.

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