Head October 2009 | Basic SEO | SEO Tips | SEO Factors | SEO Analyst Chennai

Create a SEO Friendly Blog | Important Factors for Creating Blogs

If you want to Create New Blog, First you have to think what kind of Blogs this then how it will help you to gain more traffic and visitors therefore encourage more sales. So just what exactly is SEO and how can you add it to your blog..

What is SEO ?

SEO stands for Search Engine Optimization and used to make your website rank higher in search engines. You do this by using certain keywords that show your site on search engines such as Google and Yahoo. However, it can be difficult getting your website noticed on the major search engines as they usually prefer your website to have been up for at least a year or two and having it linked to from other websites, is also sometimes needed.

Important SEO Factors For Blogs :

If you are looking to use SEO to promote your online home based business blog, you will need to take various factors into consideration. The first is that it is good to use as many keywords as possible to highlight your site, you should never use too many.

If you do use too many keywords, the search engines that you want to help you will actually ignore the site and consider as spam. They do not want you to overstuff your website with SEO content because if you do, it is likely not to be of a good quality. So, you need content in your website that reads well and has a good amount of keywords, but not too many.

The good news about a blog is that you can generally get away with using more keywords than you can in an article. This is because it makes more sense in a blog because it is shorter and it is a summary of whatever it is that you want to say. However, saying that, it would still be a good idea to limit the keywords and ensure that the blog does make sense with them all included. Hence you can improve your, internet business opportunity.

Finally, the main thing to keep in mind with Search Engine Optimization and blogs is that you need to make any external links that you may provide relevant to your website. If, for example, you have a website about cars, it would be pointless having a link to site about office furniture. The search engines will pick up on all of the links that you have and they will simply push your website down the list if they notice anything funny about your submission.

Twitter Making it's Search Better

Twitter is Making it's Search BetterTwitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

Twitter
is planning to make their search better to give better user experience. Santosh Jayaram (Twitter VP of Operations) confirmed that some changes are going to happen in twitter search. He was earlier worked as a VP in Google Search Quality team.

We all should feel glad to know about these changes, because Twitter usually away from major changes. Any ways because of this most of the third party twitter tools making good money. Let them be happy.

Mainly Two things they were looking to change :
  • Indexing links in tweets
  • Reputation ranking system for tweets
Indexing Links in Tweets :

Currently search engines only able to crawl the text in the tweets but not links. They were planning to make the search engines to crawl the links too along with text in the tweets. So that people can get real time twitter results in the search engines too. Especially it gives users better search experience to those who are looking for timely content.

Reputation ranking system for tweets :

We all know that whenever we click on the trending topic, able to see lot of retweets. They are planning to give Reputation ranking system to these tweets. No one knows how the system is designed. Even the twitter engineers also not aware much about this, why because they are still figuring out that which works better. Hope this ranking system will give a great user experience.

The whole world is awaiting for these changes.

Importance of Google Analytics

Google Analytics have major importance in on line business. Tracking the history of visitors and keep doing research on analytics is must and should. We can know about visitors and their views through these analytics.

Analytics usage are increasing day by day. Analytic professionals have higher demand in the market. Everyone can't become an Analytic expert. It needs great thinking, visualization and case study.


Every On line business should take care about :

Bounce rate :

Bounce rate is something which will helps you to know that how visitors are going away from your site. Higher bounce rate means visitors aren't interested on your site. Lesser means visitors are happy to stay on your site. It's always better to make bounce rate 0%, however it's not possible, so it's better to keep it less.

Visit Length :

How long visitors are staying on your site in average? If most of the visitors are staying good amount time on your site means they are reading some thing on your site which is useful for them. So visit length always matters to know the interest of viewer on your site. According to this metrics you can optimize your site.

Visit Depth :

Visit Depth means "Are the visitor is showing interest in visiting the other pages of your site too?" If a visitor visited most of the pages on your site and spent good amount of time on each page says your site awesome. visited all pages and spend less amount of time is not good. Not visited other pages is bad. So higher visit depth helps to grow your business as well as brand.

Returning Visitors :

More returning visits means you have loyal readers for your site. If a visitor come again and again to your site means he liked your site and found it useful. These kind of readers are called as loyal readers. More loyal readers you have, that much popular your site is. It's very important to have more returning visits. Always try to increase the number of normal visits as well as returning visits.

... Most of the search engines will consider all these factors, to show up your website in top search engine results for a particular keyword. So it's important to make note of all these topics and keep working and optimizing it to succeed in your business. Comment your thoughts :) ...

Google Offers Proposal To Make AJAX Crawlable

Google Offers Proposal To Make AJAX Crawlable

It’s one of the most common pieces of SEO advice you’ll find: Don’t build your web site with AJAX if you want it to be crawled and indexed by search engines. AJAX-based web sites are essentially a locked and bolted door when a spider comes crawling.

At our SMX East conference today, Google has announced a proposal to change that, a new standard that would make AJAX crawlable. If it comes to pass, and if the other major search engines go along with the idea, the proposal could serve as a green light for developers wanting to enjoy the rich features of using AJAX while not sacrificing search engine visibility.

The details of Google’s proposal are, to this non-developer, highly technical and more than I care to recap here. (Read Google’s blog post, linked above, for the details.) Google’s goals in creating the new standard are summed up in less technical language:

  • Minimal changes are required as the website grows
  • Users and search engines see the same content (no cloaking)
  • Search engines can send users directly to the AJAX URL (not to a static copy)
  • Site owners have a way of verifying that their AJAX website is rendered correctly and thus that the crawler has access to all the content

Google estimates that about 70% of all web content is created dynamically, and that figure is likely to grow. “This hurts search,” Google says. “Not solving AJAX crawlabilty holds back progress on the web.” Those quotes are from a Google Docs presentation deck about the proposal, embedded below.

Read More Articles http://searchengineland.com/google-proposes-to-make-ajax-crawlable-27408

What are the Factors of Deep Linking

Deep linking is as important a consideration as back linking! It does not matter which page visitors use to enter our websites. If they like what they read on our internal pages, they are more likely to view other pages on our websites. If they view other pages on our website, they are likely to find our homepage, and we will get a chance to tell them why they should buy our products or services.

Deep links to our website help to ensure that the search engines will have good cause to show our internal webpages as well as our homepage. For every page in our website that gets great SERP, our chances of getting a sale are increased significantly.

We have 15 pages on our website, eight of which provide real content to our prospective clients. All eight of these pages have a significant number of back links pointing to them. 48% of our visitors land on our home page. 37% of our visitors land on our internal pages. As a result, 85% of our traffĂ­c lands on our website as a result of our back links, either directly or through our natural search placement in the search engines. The remaining 15% arrive on our website through bookmarks, personal referrals, and paid listings.

What Are Deep Links?

Deep links are links that go to specific pages within your website. For example, let’s say that you have a home improvement website that has a large number of pages and articles on it telling people how to do projects. If all of your back links are pointing only to your home page and you have none pointing to specific article pages, then you are not getting the full benefit of your linking activities.

Think about it this way, if I go to your website and find a piece of information that I find particularly helpful or interesting and I want to tell other people about it, how will I do it? When I tell all my friends on my blog about this great page of yours, am I going to link to your home page? No, I am going to copy and paste the actual webpage address out of my browser, into my blog. That is deep linking and what is considered to be natural linking by the search engines.

What Are Natural Links?

Natural links are those links that are created by people other than the website’s marketing team. Suppose I posted a link in my own blog that said that the "most easily understood tutorial, I have read, for creating a php-xml parser" was: http://www.sitepoint.com/article/php-xml-parsing-rss-1-0 , and I put my quoted text into the link. That is a natural link, because I created the link with no prompting from the management at SitePoint.com.

Difficulties In Creating Deep Links

There are a few problems that you will run into when trying to create deep links to your site. One problem is that if you ask a Webmaster of another site to link to you, they will most likely just link to your home page. When you submit to directories, the vast majority of them will only allow you a link to your home page, not a deep link. Even if they do allow you to submit a deep link, they will not allow you to submit 10 deep links.

Success Tips For Creating Deep Links

Deep linking is quite a bit easier when utilizing free reprint articles as a part of your link building campaign. This is because you can put whatever link you want to put in the "About The Author" box. The About The Author box is required to stay intact in all websites that are using your article. If you intend on writing a large number of articles to promote your domain, then you will want to optimize your results by putting a different deep link into the About The Author box for each of the articles that you write.

Another method of doing this is free and easy, but requires a bit of time. Take keywords in each page of the text on your website and make a hyperlink on that word or phrase to another page on your site. This is very easily done if you know how to do basic HTML. The ultimate goal here is to have every page of your website linked to, at least once, by another page on your site. You will want to spread these out among your domain’s webpages, instead of having just a couple of pages linking to the other 50 pages.